Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. The fashion industry works with a very fast production cycle, very marked by seasons and collections. The secret of the success of the so-called fast fashion is to quickly read the market trends and to produce products that fit the moment. Things come and go, bought by customers who know that the product’s in-store presence will be limited to a specific time frame. Therefore, they depend brutally on the seasons but also on collections and constant product rotation.

But what happens when stores are closed, consumption falls and product turnover stagnates? That is what has happened to UK Phone Number List fashion industry these days. The lockdown against the coronavirus has had a direct impact on its position in the market. Consumers have focused their consumption patterns on everything that is essential, they have eliminated products that are not strictly necessary and, basically, they are quarantining themselves at home in tracksuits. For the fashion industry, this is very bad news. So much so that many companies already give up the season and that not a few analysts believe that the situation will imply a long-term structural change in how things are done .The Galician fashion industry, for example, has already given up the spring campaign and the distribution of the associated collection, as published by Faro de Vigo after speaking with different players in the market.

Inditex or Bimba y Lola are focusing their efforts on their online stores with special discounts during these weeks. Even so, the industry is already thinking of 2021 but also, as indicated in the analysis, of a possible model change in how products are generated. Instead of such rapid production, business decisions could be modified.A new model for fashion This could mean changing how it is produced in terms of cycles, but also in recovering production in terms of geography. Instead of leaving fashion production in Asia, it could be brought back to Europe.

“It is something that is being talked about and probably there will be a lesser weight of distant production, but it will not be a radical change,” says Alberto Rocha, general secretary of Cointega – Cluster Gallego Textil Moda, in statements to the newspaper. Not only the Galician fashion industry is considering it. The British Fashion Council (BFC) have also pointed out, as Euronews collects , that this could be the time to think about how the industry can be more sustainable. The industry is in an inventory crisis, explains Caroline Rush, the head of that agency, with a lot of clothes already produced with no way out. They may have to think about recycling clothes, which could open the door to a more sustainable business model in the future and, indirectly, to a blow against the structure of fast fashion.

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