ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences, This is not being the best year for the big technology companies, which are seeing how on both sides of the Atlantic they are leading more investigations to determine if they act as monopolies . None of the large ones is being left out of the investigations and Amazon is one of those that has starred in the attention of the authorities.

Now, Amazon is the protagonist of the Somalia Email List of the European Commission: the Commission has just determined that there is evidence that the ecommerce giant is abusing its dominant position. What exactly has the Commission determined? As the European body has just announced in a press release, the Commission has just informed Amazon of the conclusions of its preliminary study. The findings indicate that Amazon, as determined by the European Commission, has “distorted competition in online retail markets.” The key to the question is in the data and what Amazon sells. For the Commission, what is problematic is that Amazon uses systematically, it notes, non-public data generated by third-party sellers who use its marketplace. Amazon would thus be benefiting directly from the data generated by other sellers doing business. It would be judge and part.

The Commission’s findings suggest that Amazon functions as a “dual role” platform. It is a marketplace so that other sellers can distribute their products, but it is also a seller that uses that same platform to compete with those sellers. In this process, they point out in the conclusions, a large amount of data is generated. This information is not public, but includes data related to the operations of these independent sellers. According to the Commission, all this data is accessible to the staff of Amazon’s retail division, allowing them to adjust their business strategy and what and how they sell to what is happening in the market. “For example, it allows Amazon to focus on offers on the best-selling products in the product categories and adjust its offers based on non-public data from competing sellers,” says the press release.

The use of this data makes, according to the Commission’s preliminary conclusions, that Amazon avoids the usual risks of the retail market and gives it a dominance in its largest European markets (France and Germany). As they explain in the Commission’s statement, if this information is finally confirmed, Amazon would be in breach of Community regulations that limit the abuse of a dominant position in the market. “We must ensure that dual platforms with power in the market, such as Amazon, do not distort competition,” says the Commission’s head of competition, Margrethe Vestager, insisting that third-party data “should not be used for profit. from Amazon when it acts as a competitor to those sellers. “

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