ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange This data is a direct reflection of the clear evolution of the economic environment and of better prospects. The uncertainty and pessimism that penalized the values of the previous year, give way to confidence, recovering and even improving the values prior to the crisis. Coleman CBX, a global branding strategic consultancy, and Brand Finance, a leading independent brand valuation and other intangible company, present today, for the second time in Spain, the results of their annual ranking “Top 50 Spanish Brands 2010”, a study in depth that quantitatively measures the financial value of the main national brands.
Values have rebounded: Generalized improvements in Bahrain Email List value of our Spanish brands in 2009 The outlook and outlook for the economic value of the top 50 Spanish brands closes with very relevant improvements compared to previous years. Generalized improvements are registered following the evolution of financial markets (rebound effect). The total value of the TOP 50 brand has risen + 48% compared to the previous year (+ 26% increased Ibex 35). We therefore went from uncertainty and pessimism to confidence, recovering and even improving pre-crisis values. We have a “flag engine” of first-rate Spanish brands: This strong advance in value is mainly due to the extraordinary activity, creation and growth of value of our more persevering, globalized, well-diversified “flag” brands, which work and continue to deepen in the corporate operations carried out. Building, integrating or reinforcing their models and strategies, and who know how to take good advantage of business opportunities (Santander, Telefónica, Movistar, La Caixa, Zara or Gas Natural).The top 10 Spanish brands by economic value For the first time, the value of the most global brands of Spanish banking (Santander and BBVA) together exceed the value of our global telecoms (Movistar and Telefónica), which shows a laudable trajectory, solidity and advancement of the brands in the sector banking, a reflection of its successful management in difficult times.
Brand advances and growth are widespread and occur in most sectors (Bank, Telecoms, Infrastructure, fashion, electricity and energy). Banking contributes, by far and as a sector, the highest absolute value in the creation of value in 2009.Some Spanish brands rebounded especially strongly in 2009: We have seen significant growth, even recovering more than the falls of 2008 vs. 2007, which makes it clear that we have selectively managed to manage well. Other large brands such as Movistar (+ 18%), Telefónica (+ 15%), Mango and ACS (+ 25%) or FCC (+ 20%) also advanced very significantly and notably in value vs. last year.