During the month of April 2020, the second month of confinement due to the health crisis, advertising investment has fallen to 243.1 million euros, 50.1% less than in the equivalent period of the previous year when the registered volume was of 487.1 million euros.As a reminder to point out that the data in this press release includes those media and supports not directly controlled by InfoAdex based on declarative data from the advertising market. For this reason, the data presented here may not coincide with those obtained from the tools that InfoAdex makes available to users of their information. The media most affected by this measure are Radio, Exterior and Digital, the latter due to the inclusion of data from Search and Social Networks.

Digital, which occupies the Marshall Islands Email List first position as the first medium by volume of advertising investment during the month of April, has experienced a decrease of -27.9% compared to April 2019, obtaining 137.7 million euros. Within Digital, the best performance was Social Networks, with a decrease of -11.0% from 49.2 million euros in the month of April 2019 to 43.8 million in the month analyzed. Search, decreased by -30.3% with an investment of 50.4 million compared to the 72.3 million euros it obtained in the same period of 2019. Websites, previously called Internet, which includes Display and Video, would have a decrease somewhat higher, -37.3%, going from a figure of 69.4 million euros to 43.5 million in the fourth month of the current year.

During the month of April 2020, the second month of confinement due to the health crisis, advertising investment has fallen to 243.1 million euros, 50.1% less than in the equivalent period of the previous year when the registered volume was of 487.1 million euros.As a reminder to point out that the data in this press release includes those media and supports not directly controlled by InfoAdex based on declarative data from the advertising market. For this reason, the data presented here may not coincide with those obtained from the tools that InfoAdex makes available to users of their information. The media most affected by this measure are Radio, Exterior and Digital, the latter due to the inclusion of data from Search and Social Networks.

Digital, which occupies the first position as the first medium by volume of advertising investment during the month of April, has experienced a decrease of -27.9% compared to April 2019, obtaining 137.7 million euros. Within Digital, the best performance was Social Networks, with a decrease of -11.0% from 49.2 million euros in the month of April 2019 to 43.8 million in the month analyzed. Search, decreased by -30.3% with an investment of 50.4 million compared to the 72.3 million euros it obtained in the same period of 2019. Websites, previously called Internet, which includes Display and Video, would have a decrease somewhat higher, -37.3%, going from a figure of 69.4 million euros to 43.5 million in the fourth month of the current year.

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