Master in Strategy and Creative Management of the Brand – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. The executive council of the Integrated Marketing & Communications Council of Europe has met in Spain for the first time in its 25 years of existence, this Council represents the associations of Integrated Marketing agencies of the different countries of the European Union and belongs to the European Association of Communications Agencies (EACA) Brussels-based organization whose mission is to represent associations of integrated marketing, advertising and media services agencies in Europe.
The meeting took place last Friday, September 25, in Seville and was convened by Álvaro Afghanistan Email Lists General Director of Arena 360º, at the headquarters of the Integrated Marketing division of the well-known media agency, belonging to the Havas Media Group. Álvaro Ales, as a member of the Board of Directors of the Spanish Integrated Marketing Association with responsibility for international affairs, is the Spanish representative on the Board of the Integrated Marketing & Communications Council of Europe, where the AEMI is a member. Issues such as the results of the latest edition of the IMCC European Awards that will be published shortly, the European Code of Ethical Conduct that regulates the nature and administration of integrated marketing techniques used in Europe and the creation of of an international school of Integrated Marketing in Europe sponsored by this organization. About IMCCThe Integrated Marketing & Communications Council of Europe is one of the five EACA councils focused on communications and marketing.
Its mission is to represent the communication and marketing agencies and the associations of Integrated Marketing agencies in Europe. It represents the central source of information for the sector and seeks to help develop the reputation and professionalism of the industry in Europe focused on three key areas: search for best sector practices, lobbying before European organizations and the organization of prestigious IMCC European Awards. Founded in the Netherlands just over 25 years ago as the European Federation of Sales Promotion (EFSP), it has undergone two name changes from Promotional Marketing Council Europe to the current Integrated Marketing & Communications Council of Europe. IMCC currently represents associations from 10 countries in Europe: Germany, Belgium, the Czech Republic, Spain, France, Greece, the Netherlands, Ireland, Italy and the United Kingdom of Great Britain.