The reputation crisis that Carlos Sobera, the popular television presenter, has lived through this week, can be used as a yardstick to understand the state of affairs in terms of online gaming advertising and the perception that the public is beginning to have. of it refers.Sobera is the image of an online betting house, although it is also the image – in a parallel way and with no relation to one thing or another – of a microcredit company. Its double advertising presence served for tweeters to launch a few denunciation tweets (an ad pointed to where consumers ended up, the tweets pointed out), something to which Sobera himself did not respond very well.Sobera is not the only one advertising online gambling houses. In fact, the range of well-known faces that have participated in advertising for bookmakers and online games is very wide and very varied.Rafa Nadal has been the advertising image of Pockerstars and Jorge Javier Vázquez and Belén Esteban have participated in YoBingo advertisements, to give examples from two different market niches. You can even make a profile ( PlayGround it was not long ago) about the relationship of Spanish advertising rappers betting.Of course, all these familiar faces can advertise whatever they want and attach their personal brand to the brands and companies they fancy. That famous people announce things is a constant and a recurrent one for decades and centuries. Anyone can go back to newspaper libraries to find products of such and such a brand and such and such a sector that came with the seal of guarantee and recommendation of a popular face.What has changed in recent times is that more and more consumers feel that celebrities are more responsible for the things they advertise and the market in which that product moves. If the product or brand has a questionable image or moves in a complicated environment, the celebrity who puts a face and a voice in their ads will be dragged by that image and that environment.Online gambling advertising: a lot of money and a lot of growthAnd that’s what happens with online gaming advertising. The sector is not new and has been around for many years, advertising itself on a regular basis. However, in recent times, its presence in advertising has begun to be seen in an increasingly critical way, both at the political level and at the citizen level.Possibly, its increasing presence in advertising breaks and in brand environments has made it increasingly aware of the state of affairs.
75% of Spanish soccer teams Luxembourg WhatsApp Number List have an online betting house among their sponsors and their presence in sports marketing and advertising related to these events is considerable. Some statistics suggest that 20% of the advertising time for football matches goes to online betting ads.In the latest quarterly year-on-year comparison of ad spending, bookmakers were spending 55% more money on advertising than they had in the same period last year. If the advertising of these bookmakers were to disappear from the media (as there are those who want it to happen), only the sports press would lose 133 million euros a year.Therefore, there are many who live from the advertising of online betting houses and there are many who are entangled in one way or another in the advertising skein that it has been weaving.
The critical view and why there are those who want it to disappear But just as there are those who could say that they live off this type of advertisements, there are also those who view sports betting advertising and its impact on consumers in a more and more critical way.Italy, despite protests from football clubs (which will lose 100 million euros with the movement), has already become the first European country to veto advertising from sports books. “I think this is an industry that has become too big at the cost of people’s health and dignity: we are going to reduce it,” explained the Italian minister responsible for the measure at the time. Italy concluded that these advertisements were the key to Italians’ growing problem gambling problems and its impact on both the family finances and the health system.In Spain, political negotiations are also going along this line.
The Government and Uni dos Po demos have reached an agreement to regulate the advertising of online gambling houses, which would be subject to restrictions similar to those that limit tobacco advertising.According to the conclusions drawn in the agreement, as published by EP, they point out that gambling options have grown and that they are using “very aggressive advertising linked to the image of famous people, usually successful athletes, or free access bonuses.” Their ads would be a hook, therefore, difficult to escape.In some autonomous communities there are those who are already lobbying for institutional advertising to disappear from those media that accept this type of advertising and serve it in formats and at times accessible to minors.