Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories A couple of days ago, a local bakery chain posted a photo on Instagram. They had opened a home delivery service for closed purchases through the internet during the remainder of the confinement of the coronavirus pandemic. For a not very high cost (4 euros), they promised to bring home the products they sell.
Bicas, cakes, croissants Oman Phone Number List, sliced bread and similar products could be part of those home deliveries. The opening of the service served for a new conversation in my WhatsApp groups, one of the many that we have had in my circle on this topic. It was clear that the company – an SME – had opened the service because times are difficult and they needed to close more sales. Considering that it was a small company, no one in the conversation denied that helping them with their consumption was important. At the same time, however, we wondered how ethical there was in the role of consumers. Could we order chocolate cakes and pastries at home even though they are not really a staple product? Wasn’t that exposing delivery personnel more to illness for something that’s not so important?
Never, and these kinds of conversations have been repeated many times in my environment, have we come to a clear conclusion. For many SMEs, e-commerce has become a kind of patch to use while the quarantine lasts to continue generating sales, something that makes us as part of the citizenry feel that buying from them is reasonable and a way of supporting them. On the other hand, however, we know that every time something is brought home to us we are exposing a chain of workers to the increased possibility of contagion (to bring us home whatever it is, they have to get out of their way). that makes the purchase decision seem brutally irresponsible and unsupportive.