IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences The impact of the coronavirus crisis has hit businesses hard. Not only have they been affected by the halt in direct activity that confinement processes have meant to halt the advance of the disease, but they have also been dragged into the so-called new normal to the effects of the change in situation for the society. That is, consumers have not returned to their usual pre-pandemic consumption patterns and they also remain concerned about what the world will bring after the health crisis.

The raw data does not point in the wrong direction. Spending returned to positive rates in Uzbekistan Email List despite having fallen by 60% in some of the crisis months, and purchasing levels have generally recovered those prior to the crisis. However, and as they point out in an analysis by El País , strolling through some shopping streets does not give the feeling that one is in a boiling moment and some analysts point out that it could be a kind of mirage, of a shopping moment post-crisis exit after being locked up at home for a long time (the “champagne effect”) and many consumers continue to fear contagion and the financial situation that may lie ahead. Therefore, and although it may superficially seem that the thing “is not so bad”, when the surface is scratched a much more complex situation is seen. In fact, decision makers do not believe that everything is rosy, and managers have already pointed to falling sales as a serious problem for their future survival. What CEOs fear This is what a global YPO study collected by eMarketer has just shown. According to the data in this report, 50% of CEOs around the world say that the main problem right now for the viability of their company is in the fact that the demand for their products and services has fallen. This is what works as a drag on your income statement and your future positions.

The next key point with the greatest impact is very close and is also quite similar in terms of subject matter. 44% recognize that the main point of friction is in changes in consumer behavior. It should not be forgotten that the pandemic and the related situation has impacted on how consumers buy and what they value and prefer.After these two key points, the study positions continuing to operate following government restrictions (32%), disruptions in the logistics chain (21%), cash flow problems (28%), the need to ensure health and the safety of its workers (17%), less access to capital (13%) and difficulties in getting workers to return to their jobs (12%).The top managers of the companies must strike a balance between these points and try to position themselves in the most competitive and efficient way possible. In the new normal, they must adjust to the concerns and demands that the market imposes, something that is not easy and is far from simple.

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