The products typical of the dates may arrive much earlier and invade the aisles of the supermarkets when we have not yet completely rid ourselves of the summer, but Christmas advertising is also one of the issues that marks – well in advance – the arrival of the holidays and, above all, the beginning of spending on gifts. For some consumers, the kick-off for Christmas is the arrival of a certain Christmas advertisement.The Christmas ads have thus become a crucial and prominent element of the campaign and one of those that receives the most attention and pampering from brands and companies.However, there are those who are beginning to see certain problems at the base and to detect a situation not as optimistic as the millionaire investment in Christmas advertising could lead to think that it was. As they recall in The Guardian , analyzing what happens in the British market (which is “the” market par excellence of Christmas ads, from which all the virals of every year come out and which works as a beacon), consumers are reacting with less enthusiasm for this year’s announcements.We are no longer moved by the announcement of ChristmasOnly a third of this year’s Christmas ads manage to surpass three stars (out of five) in the public vote. Perhaps, as the analysis speculates, companies have fallen victim to an increasingly rapid cycle of activity. The big Christmas announcement comes just after the big Halloween bet: so many special dates saturate the consumer. Perhaps, they add, consumers have simply grown tired of the emotional manipulation of the Christmas ad.

And maybe that’s the point Kenya WhatsApp Number List where brands are paying too little attention. As they point out in an analysis in Forbes , which focuses on the psychology of Christmas and what companies are doing about it, seven out of ten citizens (according to a US survey) say that Christmas is a period of stress.One in three admit that they take for granted that they will be burned out of everything Christmas before December 25. Despite all this, the vision that advertisements make of Christmas is the idyllic of sweets, happiness and lights.Christmas papier-mâché ads”Marketing presents a one-dimensional view of Christmas,” says Ariane Machin, a professor at Purdue University Global and a psychologist on the analysis. Ads only show 5% of experiences on these dates, but expect consumers to feel represented on them.

In a way, they also play a kind of aspirational element, but those aspirations create frustration, disenchantment, and burnout among consumers.This is also one more problem within another area in which brands have to move. As consumers ask brands for more authenticity and to feel more represented in what they do and how they do it, the ‘business as usual’ holiday ad is colliding with those expectations. The Christmas announcements continue to start from the same points and the same ideas as the announcements of four decades ago, although the reality is very different.For companies it is a problem, and not only because it seems that they are disconnected from reality, but because these ads also have an impact on the brain and the perception of consumers.

From a point of view of psychology and from the point of view of perception, the ads look like Pinterest images on the one hand and on the other they create a certain pressure on consumers, that if they decorate and cook like the protagonists of Christmas messages they will have that Perfect Christmas. In reality, they will not have it – life is what it is – and the brand in question and its ad have thus become one more element of disenchantment and stress.The “holiday creep” effectAll this has also created other problems for companies, as they recall in the Forbes analysis . It is what in English is known as “holiday creep”, the “crawl of Christmas”. It is a phenomenon with pernicious effects and that is closely linked to that race for being the first to start selling Christmas things and everything related to it.

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