Streaming vampirized television and took hours and hours of content viewing. It first captured the youngest consumers and then it did so in an inter generational way. Viewers liked being able to consume content on demand and, above all, not having to ‘suffer’ the very long and monotonous advertising breaks to which television had accustomed them.However, the VoD boom quickly ran into a problem. Consumers started to get fed up with subscriptions, because they accumulated subscription after subscription and the things they had to pay for were escalating and escalating. Subscription fatigue prompted another model to emerge, the AVoD. It is a streaming Wallis and Futuna Islands Email List with ads – as it happens with video platforms such as YouTube – in which consumers either pay lower figures or do not pay directly for the content.For advertisers, the appearance of AVoD has been great news, since the drop in television audiences on the one hand and the boom of ad-free streaming on the other had left them without an audience for their ads. Streaming with advertising gave them an audience that was eager for that service and that would accept the advertising for not paying more to view content.

But are the ads on this new service really working well? Has the AVoD inherited the same problems from TV?In Spain, AVoD options are still quite limited. There are the freemium online options of television networks and emerging streaming services with ads. Pluto TV has been on the market for a few months , although its pull is still very limited. A new option, Rakuten TV, has also been launched , but with an even smaller scope. Even so, analyzing what happens outside of Spain can help to understand what these platforms should not do and where streaming advertising fails.

From the outset, advertisers are very interested in the format and studies advance that investment is going to grow significantly. To continue, what they are doing right now is not exactly the best.The United States market already has several free or low-cost streaming options, supported by advertising. This industry is much more developed than on this side of the Atlantic. Their services have background series that are popular and have a lot of traction, but they are also creating their own series and new content with hook and that attract audiences.

After all, that is Hulu’s model, which in addition to a more expensive and ad-free version has one with low-cost advertising. The TV majors have recently launched themselves to present their own services and usually have a low-cost option, but with advertisements. HBO plans to do so in the foreseeable future as well.But the ads that are served right now generate poor and frustrating experiences, quite similar to those that in their time generated the online versions of Spanish TVs .

As just point an article from Bloomberg , pecan repetitive ads. The same user ends up coming across the same campaigns over and over again, which in the age of binge watching can be a serious problem. As the economic medium points out, AVoD platforms promise that this will not happen. Hulu, for example, limits that the same user does not see the same ad more than twice in an hour, four times a day or 25 times a week. However, if an ad space is sold via a third party and not directly through them, those controls do not apply. Either way, viewers get the feeling that the ads themselves are after them.At the same time, other criticisms are added. The ad viewing experience is poor, as ads sometimes freeze. Also, the sound of the announcements is too loud. Faced with content, its volume is excessive and that is precisely one of the issues that most annoys and frustrates viewers.

The bad experience of viewing ads is a kind of tip of the iceberg of the problems that the online advertising industry has in the streaming universe. The market is fragmented between purchases directly from services, streaming apps, connected television platforms or brockers that function as third parties. This creates a certain chaos, which also makes it much more difficult to know who sees what and how much.

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