When a person becomes famous, there is a kind of calling effect. Suddenly, that person who has become the “of the moment” also begins to appear everywhere.She is the big star that everyone wants to know about, leading to what seems like millions of related things in the media. It is in all the news, in all the media and in all media coverage niches, making it almost impossible to escape its presence. Of course, the industry in which that person works – from music to cinema – has understood his prominent role and seeks to take advantage of his moment of stardom, which causes his presence and his works to multiply. You just have to think about the Rosalía fever in recent months. The singer not only multiplied her presence in concerts, events and musical releases (it also seemed that all the other singers wanted to launch collaborations), but she was also in all the media and starred in all kinds of news.
The great boom moment also Malaysia Phone Number List implies that advertisers see in that famous person and in that moment of success that they experience a guarantee of attention. The public will pay attention, because they have in front of them the face of that person of the moment. So the industry is launched to try to capitalize on that character. The person of the moment also becomes the advertising face of the moment. And yes, it already happens to be the parsley of all sauces.The most used celebrities in ads of the decadeA recent analysis of AdAge collected by MarketWatch has analyzed which celebrities have been most used by large companies.
As they point out in the middle, many consumers are likely to feel that they have seen Chrissy Teigen and John Legend everywhere, in a way because they have been. To make their list, they have used the media’s campaign coverage history (which causes the list to end up being biased towards famous Americans and the ads that are broadcast in that country).During the decade Terry Crews (who was the original Old Spice viral man), Idris Elba, Tina Fey, Jeff Goldblum, Neil Patrick Harris, The Rock, Mindy Kaling, DJ Khaled, Rob Lowe, Betty White, the aforementioned Chrissy Teigen and John Legend and a couple of American sports stars have been featured in tons of commercials.
In Spain, proper names such as the actor Antonio Banderas, Antonio Resines, the presenter Carlos Sobera or the popular Matias Prats are some of the examples of the most famous faces in Spanish advertising.They have spent the decade hopping from one brand to another and from one niche to another. Teigen for example announced to Hulu, but also to Google, Samsung, McDonald’s or Smirnoff. Idris Elba, to take another example – and this one from a British star – was the face of Stella Artois, Ford but also Toyota or Squarespace.Although these were the most widely used and most ubiquitous stars, they were not the only ones that had a massive presence. As the journalist responsible for the analysis explained to MarketWatch , the Kardashian sisters could star in an analysis on their own.
Cardi B, Serena Williams or Matthew McConaughey have also been ubiquitous stars in advertising of the decade (although perhaps with fewer brands than the hyper-used stars).But in the end, is it worth always resorting to the same celebrities and using the same faces? The character’s peak of success and the fact that it is everywhere and on all terrains ends up having an indirect effect. The person in question dies of success and ends up saturating consumers, who begin to get fed up with always finding them everywhere.In addition, the brand is also exposed to a complex situation. Your star’s past track record may expose her to indirectly associate with brands that are undesirable for her own reputation, or directly with her competition.