On November 28, the Official Journal of the European Union published the text of Directive (EU) 2018/1808, of the European Parliament and of the Council, of November 14, which modifies the Audiovisual Service Directive.The Association of Communication Users considers many of the new features introduced by this standard to be positive, such as the determined commitment to empower the regulatory authorities at national and European level; the promotion of co-regulation, and, above all, the extension of the scope of the Directive, which not only addresses linear television or on demand, but also includes so-called video exchange platforms, establishing different obligations for these .

At the same time, the Association criticizes that the amendment to the Directive has introduced Kazakhstan WhatsApp Number List greater ambiguity in the protection of minors, in relation to aspects such as the prohibition of gratuitous violence and pornography in open broadcasts or the obligation to qualify by age the contents, although in this sense it considers it very positive that the Directive refers for the first time to the labeling of the programs.In relation to commercial communications, AUC criticizes that the limitation of 20% of advertising and teleshopping for each clock hour has been replaced by a global limitation of that 20% in the ranges of 06:00 to 18:00 and from 6:00 p.m. to 10:00 p.m. This gives operators greater discretion when placing commercial messages and can lead to greater advertising saturation during prime-time hours.When we imagine the future, there are certain images that are recurrent and that are already part of a kind of futuristic imaginary from paradoxically always.

If we start to see how they imagined the future a hundred years ago, we will find the same starting points. The future is something full of technology, with robots that do things and with fashions that represent that techie image that we endow tomorrow. Of course, the way you envision the design of all those things changes. It is not the same how you imagine clothes 100 years from now, for example, as they imagined 100 years ago.But in these forecasts of the future, elements that mark the fortunes of companies are not usually taken into account, such as their strategy, their position, the design of their products or how they sell them.

We don’t usually think much about how advertising and marketing fits into our futuristic fantasies.A magazine, AdNews , taking advantage of the fact that it has just turned 90, has asked those responsible for the industry how they think things will be another 90 years from now. In other words, they have tried to outline what the environment will be like in which marketers will have to move in practically a century.The changes that have occurred in the last century, with increasingly personalized ads, increasingly higher segmentation and a deeper understanding of what consumers are like, help to imagine where things will go.

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