IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories The crisis in the advertising sector continues to originate important strategic changes that are forcing many companies to question their continuity through traditional means to begin a new stage that is completely digital and online. This is the case of the Publicis Group, which is now considering the continuity of its classified ad publications to operate exclusively through the network. Publicis’ experience is based on the success of other of its projects on the internet such as the Infojobs job portal, Fotocasa or the Segundamano classifieds that together generate 90% of its income. David González Castro, CEO of the company left Of course, the Group’s interests in this type of publication are no longer part of its core business, although as long as they remain profitable, they will continue with them until advertisers leave this type of media and services for which they are offered through the network. Regarding economic growth, David González himself acknowledged that “revenues will grow at a lower rate , which obviously affects us the crisis, but much less than other companies “.
Regarding advertising on the internet, David González stressed that “this is much more effective than that of traditional print media since Italy WhatsApp Number List offers more responses to advertisers at a lower cost.” Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success storiesThe agreement includes the statistical measurement and control of all the group’s websites.
Weborama, a company specialized in the measurement and optimization of Internet marketing actions, has reached an agreement with Port Aventura whereby it will be in charge of managing the analysis of the online activity of all the company’s websites, according to the terms of the agreement. reached between both companies, Weborama will assume the web analytics tasks of the different group sites. With this new agreement, Weborama takes a further step in its policy of expanding the market in Spain and is positioned as one of the leading providers in providing online services. Weborama’s client portfolio in Spain already includes important companies such as Telecinco, Viajes Marsans, Banco Cetelem, Banco Sygma / Mediatis, Zed Digital, OMD, Initiative, RACC, NH Hoteles and L “oreal, among others. “Thanks to this agreement with Weborama,About Weborama.