IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences The advertising sector foresees a reduction in employment of 13% this year due to the influence of the crisis, according to a survey carried out among entrepreneurs in the sector within the study ‘Radiography of the Advertising Industry in Spain’ commissioned by the National Federation of Advertising Companies (FNEP) and the General Association of Advertising Companies (AGEP) to Proinvenio and presented today in Madrid. Thus, one of those responsible for the work, José Ramón Luna, indicated that this reduction in employment forecast for 2009 is one point less than that which occurred in 2008, which was 14%. The advertising sector comprises 40,000 companies that generate some 120,000 jobs, according to the study.

Asked about the general situation of the Thailand WhatsApp Number List for 2009, 56.7% of those surveyed maintain that the situation will be the same as in 2008 and 21.8%, that it will be worse, compared to 9.1%, which indicates that it will be better. Likewise, the average assessment of the economic situation of the sector is negative, with a score of 4.9 out of ten. The most repeated reasons by employers for this poor assessment are the poor economic situation that is experienced at a general level, the decrease in turnover and investments. For this reason, employers ask the Public Administrations for more aid and for taxes to be lowered. In relation to the withdrawal of TVE advertising in the event that the bill for a new financing of public television is approved, the president of the FNEP, Ángel del Pino, said he was against it since “it can be terrible for the sector “, although he was convinced that” the one who loses the most is the consumer “, since the quality of public television will worsen, in his opinion.

According to the ‘radiography’ presented by FNEP and AGEP, 50% of these advertising companies are in the Community of Madrid and Catalonia, followed by Andalusia, the Valencian Community, Alicante, Malaga, Seville and Valencia, which are the only ones provinces that exceed 1,000 companies in the sector in their territory. By activity, advertising agencies are the majority and represent 50% of the companies in the sector, ahead of media agencies and organizers of events and fairs. The typical company has less than 10 workers and a turnover of less than one million euros. In addition, there is usually a single work center and the capital stock is mostly Spanish (97.9%), under the legal form of a limited company. The proposals of FNEP and AGEP to overcome the economic crisis are: carry out campaigns aimed at highlighting the importance of advertising, encourage alliances and the exchange of experiences between companies, create a climate of trust in the sector, promote associations, guide companies towards opening up to new markets, bringing the training plan closer to companies and boosting the business.

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