The InfoAdex Study of Media Agencies 2021 is the 21st edition of a global analysis that each year looks at the main players in the advertising sector with the advertisers and brands they work for.The study of agencies analyzes the “advertising investment managed” by the agencies, understanding as such the economic impact of the advertising campaigns and actions carried out by the agencies in the different media, in terms of the investment controlled by InfoAdex in values ​​estimated as real.

The study considers investment Armenia Email List in media (television, including both national and regional channels that broadcast free-to-air and pay-TV, digital that includes websites (old Internet) and social networks, newspapers, magazines, radio, Sunday , cinema and outdoor advertising) controlled by InfoAdex and does not include investment in estimated media or that corresponding to research, production, agency fees, or other investment concepts related to advertising or commercial communication. Logically, the investment is always referred to the national scope, not counting the one carried out in international media.

The complete study with more than 200 pages and containing detailed data of the estimated investment managed by agencies, media, sectors, brands, etc. Information on the 35 creative agencies will soon be available by contacting InfoAdex.The fundamental basis of the study is the advertising investment figures controlled by InfoAdex, valued with the methodology and criteria used in the preparation of the InfoAdex Study of Advertising Investment in Spain 2021, which handles the advertising data for 2020.

The accounts of 29 media agencies that have collaborated in the study have been analyzed, and investment has been imputed to 6,554 direct brands belonging to 2,462 advertisers detected in the InfoAdex control.The managed investment attributed to these agencies amounts to 2,943.9 million euros, which represents 86.9% of the advertising investment controlled by InfoAdex in values ​​estimated as real in 2020.

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