Course on e-Marketing at CEF.- Center for Financial Studies, To learn about E-Marketing, identify the strategies, their implementation and their success stories Course on e-Marketing at CEF.- Center for Financial Studies, To learn about E-Marketing, identify the strategies, their implementation and their success stories At first, the great concern of brands, large companies and SMEs was immediate. The coronavirus crisis had slowed down its activity and thus had managed to directly impact its line of business. Today, two months after the outbreak of the crisis in Europe, brands and companies of all sizes are not only worried about now, but also about what will happen when all this is over. Analysts have been preparing us for weeks for a day after that will include an economic crisis.

What should companies do to be prepared? How should they work to not only weather the problems of now but also those to come tomorrow? This is what a Warc analysis addresses Martinique Email List which is based on industry recommendations on how to adjust marketing strategy and how to position itself for the future to respond to the needs that companies will have and remain competitive. Of course, first of all, the key is to seek survival. Companies need to find what will allow them to continue to exist and do business. But once this is assured, the foundations must be laid so as not to simply survive.

Do not wait for recovery. That is, you have to adapt right now to the changes that are shaking the market and focus resources on those things that bring benefits. Adjust and change. It is necessary to be attentive to how consumer behavior has changed and make decisions based on it about the products. Look for the opportunity As they explain in the analysis, “disruption is an opportunity.” Companies need to analyze the value of their brand and what makes it different. Don’t set physical limits Until now, your brand may have been closely linked to physical experiences. Be that as it may, this is the time to think beyond that. This involves creating a roadmap to accelerate e-commerce.

Leave a Reply

Your email address will not be published. Required fields are marked *