Alicia Labrada Castelo Diploma in Advertising and Public Relations, specialist in Business Communication from the University of La Coruña. Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Course on e-Marketing at CEF.- Center for Financial Studies. To learn about E-Marketing, identify the strategies, their implementation and their success stories The date on which we will return to the stores is still unknown, what we do know is that both customers and professionals in the sector are looking forward to it. We are eager to raise our blinds, to see our clients, our colleagues and do what we do best, which is to provide service. As for any great event, we want to prepare it as well as possible, we have the opportunity to make a first impression again, the clients will be very demanding and critical, and as great professionals we are going to win.
This has always been the key Denmark Phone Number List to earn your trust, and today it shines more than any other offer. Waiting to receive the regulations and protocols that will be proposed for safe shopping spaces. Having countries in the European Union that have already opened their stores like Germany or Denmark gives us a certain advantage. Some of the measures taken that we already know are: Disinfection measures, bleach solutions, ozone …Capacity, congestion is not allowed in stores Distance, at least 2 meters between people (clients and dependents) Hygiene kit for employees with masks, gloves, temperature control . Other measures that we are anticipating in different sectors are:
]Methacrylate separation Temperature control at the entrance of the establishment Quarantine of garments that have been tested or returned Healthy space stamps, or healthy guaranteeIn the scenario of the reopening of the stores, there are hypotheses awaiting answers, for my part I assume that there will not be a return to normality, but rather that we will be facing a new normality . To this new normal, we will bring some of the habits, which at this moment, we are acquiring or promoting, such as online shopping habits. When we go to our physical stores we will want all the advantages of digital purchases: Accessibility No queues or waiting times Paperless, electronic receipt Quick find what I want Good offers How can we prevent queues from forming at the checkout? How to avoid congestion in a hallway in real time?
Technology and the use of Big Data give us solutions for these questions such as: Heat map of our store Individual charging devices Congestion schedules Real-time communications with clients Notices of distancing The emotional dimension is decisive in the purchase. its importance in such a sensitive situation is even greater. From the sentiment analyzes that have been made in RRSS, and by our own intuition, we interpret that they will be latent: Euphoria , marks a milestone in the recovery of freedom in mobility. Buying is part of our leisure, of socializing. Insecurity, depending on which generation we belong to, we will be more or less willing to be exposed to dangers Tension , distances, gestures that we do not know how to interpret? etc