Spotify, the most popular global streaming audio platform, today launches Ad Studio in Spain, the ‘self-serve’ advertising platform for companies and artists. Starting with a minimum budget of 250 euros, Spanish businesses of all types and sizes, from an emerging artist who wants to promote their new album to a university looking for potential students, now have access to the unique ‘streaming intelligence’ of Spotify. In addition, by providing only a script, the platform helps to create, for free, professionally produced announcements with voice-over and music in as little as 24 hours.Streaming audio continues to grow around the world. In Spain, Spotify already reaches 33% of the total digital population and the consumption of streaming audio has doubled in our country in the last two years. Generation Z (91%) and Millennials (75%) are the ones who consume the most streaming audio on a regular basis in Spain, and globally, users of the Spotify free plan spend an average of two and a half hours a day to listening to music and podcasts.How Spotify Ad Studio works in SpainRegardless of the size of the business or the number of followers of the artist, Ad Studio can help you reach your audience from 250 euros.

Advertisers can easily take advantage of Ad Studio’s advanced targeting options to connect Timor Leste Email List with their audience, taking into account parameters based on playlists, podcasts, their location, and demographics, among others.The service offers free creative and intuitive tools for the design and production of advertisements, such as background music and voice-overs, allowing the creation of the advertisement from scratch in less than 24 hours. However, advertisers also have the option of uploading their own advertising audios and / or videos directly to the platform.To measure the effectiveness and results of campaigns, the service also makes it possible to access campaign reports within hours of their launch. In addition, attribution statistics are available for ads promoting music that show how the ad has impacted listeners on Spotify and increased listeners.

All the audio ads produced with Ad Studio can be modified thanks to the revision tools, being possible to make changes and adjustments at any moment of the campaign in the audio clip, music and final mix.”The launch of Ad Studio in Spain is going to revolutionize the audio advertising industry. The premiere of this new tool strengthens our commitment to offer companies and artists of all sizes the opportunity offered by Spotify’s ‘streaming intelligence’ to reach to its target audience “declares Rodrigo González Lama, Head of Sales for Spotify for Spain. “Spotify offers a unique level of personalization and puts us in a unique position to help brands connect with the audiences that really matter to them and on a budget that meets their needs,” he adds.Ave María Aguayo, Marketing Director of Autocine Madrid RACE, who has already tried the service, states: “Our business model is unique and adapts to the new needs that consumers of culture demand.

A different model like this needs publicity unconventional and with Spotify Ad Studio we found a new way to reach our target audience through an intuitive, easy-to-use tool with excellent audio quality. It was very easy for us to capture the fresh and striking image that we wanted to convey, as well as to give us a great return on our investment. “The launch of Ad Studio in Spain also coincides with its premiere in Mexico and continues the strategy already consolidated in the United States, United Kingdom, Canada, Australia and New Zealand, and in the test phase in the United Arab Emirates, as well as in various markets of Latin America and Asia-Pacific.

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