IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories According to the first Study on Interactive Marketing Knowledge of Spanish Marketing Executives, carried out by Webtools for the School of Interactive Marketing On the occasion of the birth in Spain of the School of Interactive Marketing , a Study has been carried out on the Knowledge of Interactive Marketing of Spanish Marketing Executives.

Although interactive marketing is Uruguay WhatsApp Number List a very important activity for the present and future of companies, few professionals have received specific training in this area. The main conclusions of the study, once the results obtained have been analyzed, are that:71% of those surveyed consider Interactive Marketing as an important or very important activity within the company; and 86% believe that this activity will increase its importance in the coming years. The average mark obtained on the survey of basic knowledge of Interactive Marketing is 4.1 out of 10. Very few of the respondents knew the meaning of the basic term like CTR. Only 26% of those surveyed have received some type of specific training on Interactive Marketing and 48% believe that completing their training in this field is important or very important. Between 32% and 44% of the professionals surveyed believe that the incorporation of professionals specialized in Interactive Marketing into their companies is something totally essential or important. The study has been carried out with the aim of finding out the level of specific knowledge about Interactive Marketing in Spanish companies in relation to the importance it had within the company’s marketing and communication activities. It has been carried out on a basis of 407 Executives with some responsibility in the marketing and communication of the company.

The profile of the respondent is mainly between 30 and 36 years old, with an average experience of 4.2 years, 61% Women and 39% Men; 73% and 48% graduates with some graduate degree. The most common positions held by respondents are: Product or Brand Manager, Executive or Account Director, Marketing Coordinator The study was carried out by means of a survey via email with multiple choice responses. In the questionnaire, 10 questions have been grouped, distinguishing the following 4 areas: Importance of Interactive Marketing in your company: Define if this activity was considered a priority within the company. Specific Knowledge about Interactive Marketing: Series of questions on basic knowledge of Interactive Marketing Specific Training on Interactive Marketing: Find out if they had received any specific training on this specialty. Possible incorporation of professionals specialized in Interactive Marketing to the Company The Interactive Marketing School is an independent training center that was created under the private initiative of a group of professionals with experience in various specialties within Interactive Marketing. Its objective is to train and train the marketing professionals of the company around the practice of Interactive Marketing as well as consolidate the theoretical bases of this discipline.

The aim of the school is that the student, in addition to knowing how to develop their work from an operational point of view, applying specific methodologies in each area of ​​specialization, is able to design the appropriate strategies and policies in each functional area of ​​marketing. One characteristic shared by all EMI programs is that they attempt to provide the student with a practical approach to interactive marketing management resolution. The programs have a practical orientation, since in addition to providing a conceptual basis, they focus on the so-called “case methodology”. The student works on cases in which they are invited to reflection, to the selection of key factors and they are encouraged to work in groups both outside and inside the classroom.

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