Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories For brands and companies, the coronavirus crisis has become a complex challenge.
It is because New Zealand Phone Number List has completely changed market conditions and has blown up the usual structures in which they operate their products, but also because it is subjecting companies to a level of pressure for which there is little precedent. Not only must companies rise to the occasion, but they also need to respond optimally to social needs. Consumers expect them to “behave” and have high demands on what is supposed to be. If in recent years the idea that companies should have principles and do value marketing has taken hold, in the coronavirus crisis, citizens expect no less. Meeting these demanding expectations is more important than ever, because what is done will have an impact on the companies now, but also in the long term.
Consumers are looking at what companies are doing to make consumer decisions when all of this happens. The covid-19 pandemic is a litmus test for corporate reputation .It will also mark the present and future trust that consumers place in brands and companies. Consumers have already made it clear that they want companies to collaborate with administrations (90% of citizens indicate this), that it is a mandatory element for them to trust them in the future (50%) and that in the future they will make decisions purchase for these reasons. Most consumers believe that companies would have to launch products during this crisis in a tight fit and that they should strive to protect their workforces.