Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. The coronavirus crisis has caused a disruption in daily life and a blow to companies, which have seen their traditional market disappear because of the current situation. In addition, in a situation like the one we are experiencing, the important thing is no longer to sell or not, but to be up to the task. Consumers expect them to be able to respond to the challenges of the moment and many companies are doing so. They have changed their production and their work to launch themselves into creating products that are necessary at this time and respond to health needs.All over the world there have been many companies that have launched themselves to produce elements against the coronavirus.

The big luxury brands in France and Italy were among the first Ecuador Phone Number List changing their fashion workshops and perfume factories to produce masks or disinfectant gels. But they are not the only ones who have changed things and who have begun to adjust what they do. In Spain, many companies have modified their production or made their resources available to the common good. One of the companies that have changed production in Spain is the Puig Group , the perfumery giant that is behind the perfumes of popular brands, such as Carolina Herrera, Prada or Shakira, or of classics, such as the Heno de Pravia cologne. Now, as is known thanks to a photo that Shakira posted on Instagram, Puig’s laboratories are not producing perfumes: they are creating bottles of disinfectant gel. They are not the only ones who have changed their production in their factories in Spain to be able to respond to the growing need for this material. Repsol has modified the laboratories that are dedicated to researching fuel to produce it, Coty has begun to do so in its factories in Catalonia where until now it has created cosmetic and perfumery products and L’Oreal is producing in its factory in Burgos, where it usually creates La Roche-Posay brand products.

In Castilla-La Mancha, the pharmaceutical company channel Iberfrasa , has also joined with another initiative to make alcoholic gels without rest, so necessary at this time, donating them to public hospitals throughout Castilla-La Mancha. This La Mancha factory located in the town of Quintanar de la Orden, has not hesitated to help its closest neighbors and not so much with the donation of several pallets, full of hydroalcoholic gels that have been delivered to various nursing homes and hospitals. Cantabria Labs , another cosmetic company, is already producing 15,000 bottles of disinfectant gel every day. They have stopped their traditional production and migrated to these products. Its managers explain that since they already had the ingredients and the formula, they were able to quickly start production, despite the fact that it was not what they usually do.

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