Daniel Dévai Social Media Director EPSILON TECHNOLOGIES TM Our goal is to help digital managers …Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. The benefits of Digital Marketing and Social Media policies are usually related mainly to the achievements in the section of communication and promotion campaigns on the network. However, the online marketing revolution does not stop here: it reaches practically all company departments if adequate channels are implemented for information to flow and a culture of recognition and exploitation of the opportunities that it entails is created. Marketing Directors Competititive  Benchmarketing :

Digital marketing strategies are comparatively more cost efficient than traditional marketing. If the traditional and digital Marketing departments work in a coordinated way, strategies can be tested that are later developed in the offline world. In addition, through social networks, competitive Uganda Email List can be carried out, keeping up-to-date in almost real time on the latest actions of the competition. Loyalty : One of the main workhorses of Marketing Directors is the loyalty of their consumers, something in which social networks have a lot to say, through regularity and the narrowing of the customer-brand relationship. Branding : The use of the latest digital technologies helps to position a company as a leader and at the forefront of its sector, since it shows that it is up to date with the latest technological innovations and is flexible enough to adopt them. Something key in a constantly changing environment like today. Market Research Department Insights and target study There is no focus group that allows to obtain a detail and a fidelity in the insights as the one provided by the group of opinion on the internet. The monitoring of our brand and products on the web will give us very precise information and practically free of any bias about its perception and as well as the needs of our target group. Any assessment on the network comes from people passionate enough about our brand to speak proactively about it, and without questions that may be conditioning it.

The ability to screen this information according to the type of target and the possibility of studying its characteristics, make the conclusions even more juicy. Furthermore, the internet is one of the most suitable means to follow and anticipate global trends. Brand Managers Strategic keys : They can develop product strategies and brand positioning based on the insights discovered, but they can also actively request reports tailored to their needs from the Digital Marketing department. Branding : There is no doubt that social networks increase brand recognition. But in addition, it allows to work more precisely on brand attributes and their perception by consumers. Product development Continuous improvement : Product developers can implement improvements based on those thousands of suggestions from opinion-makers on the network, and even intuit new needs from their audience. Public Relations Department. Crises and influencers : Social networks are of vital importance when it comes to managing and monitoring image crises, as well as establishing relationships with new influencers. Sales On and offline sales : Internet users not only buy online: of those who seek information on a product on the Internet, up to 32% will later make their purchases in physical stores. An increase in social shopping is also expected, websites that combine the social network component with electronic sales.

Communication Lower costs and learning : Social media campaigns are not only much cheaper than those carried out through traditional media, but, by also involving less development time, they allow much more experimentation, learning and adjustment. You can try different types of content and ads until you find the most effective ones. In addition, the message can be designed and communicated by segmenting it according to the different target audience groups. Employees Sharing knowledge : Social networks allow all employees to know all the news related to their sector and stay in a process of continuous learning and improvement, which revalues ​​their career at a professional level and benefits the competence of the company as a whole. These highly qualified and knowledgeable employees typically want to share their findings with their colleagues as well as make proposals for improvement of the company. So that this brainstorming or brainstorming is not lost, it is advisable to develop some type of internal protocol or Intranet using tools such as Yammer.

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