Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Betting on electronic commerce means betting on the company. SMEs with an online storefront increased 23% compared to the previous year, which represents an increase of two points over the total of Spanish SMEs. However, the latest data from SAGE indicates that only 9.1% of national small and medium-sized companies incorporate a virtual store on their portals.
According to the study there is some resistance from small and medium-sized businesses when it comes to starting on the Internet. The survey shows that a very important part of this sector (44.4%) does not even have their own website, while the remaining 46.5% have a purely corporate website. Ignorance of the network and the opportunities it offers are the main obstacles to the development of Spanish companies. However, the data show that online commerce represents today one of the sectors with the greatest growth potential in Spain. According to a new study presented by the Telecommunications Market Commission (CMT), Spanish electronic commerce continues to beat a record, reaching a turnover of 1,901.4 million euros during the third quarter of 2010, 26.5% more than in the same period of 2009.This is the context in which Ciudad Market, a platform that provides tools for the dissemination and development of traditional local commerce on the Internet, is positioning itself to meet the basic needs of SMEs online. The portal offers an online showcase in which the company can show itself, giving them the opportunity to increase their productivity and improve interactivity with their customers without having to worry about managing a website.
According to the same study, only 46.79% of those interviewed have tools to communicate and retain their customers and, within this percentage, the most used tools are still traditional phone calls, followed by email and postal mail. and sms. In this sense, the Internet is not yet exploited as a loyalty tool, despite its high potential. On the other hand, 26.35% of SMEs have a presence on social networks and only 29.6% of these declare to be present to publicize their business and to generate opportunities, Ciudad Market offers a unique tool, a social network totally dedicated to social shopping in Spain. In addition, the platform provides its clients with the possibility of taking advantage of the communication channels that already exist in the most popular social networks, as well as a series of mobile geolocation applications for the dissemination of their own business.