Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. ACL DirectPromo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences Interest in mobile marketing is constantly increasing, mainly due to its great penetration among small and medium-sized companies. For this reason, 21.8% of SMEs have made the decision to allocate more resources to mobile marketing for 2012, compared to 12.6% who stated just a year ago, according to a report developed by Ad -ology Research. In addition, one in five SMEs surveyed plan to develop a mobile application next year.

Another interesting piece of information we Palestine Email List with the media and social networks, which have reached a turning point since only 10% of those responsible for small companies say that they will not use them during the next year, a figure that the previous year it was around 24%. On the other hand, half of the SMEs indicated that they plan to spend more time or money on social media in 2012.In this sense, small and medium-sized companies are already using a lot of social media, but Facebook is the most used and apparently the most effective. Facebook: ranks as the most beneficial social network since 86.8% of small businesses use it for marketing and 77.3% of them say that their efforts are very or quite beneficial for their businesses. Twitter:  has a penetration of 71.4% in SMEs and of these, 56% say that marketing there is very beneficial. already has a penetration of 64.3% and is rivaling LinkedIn (66.9%), while 53.2% say that their efforts on the Google social network are very or quite beneficial for companies, versus 51.2% who say the same about LinkedIn.

Although 61.6% of SMEs use YouTube, only 45% see video sharing as very or quite beneficial. On the other hand, the adoption of Foursquare is very slow (only 40.3% have) and only 24.1% say it is very effective. Another data from the study shows us that for the first time, “improving the customer experience” was ranked as the main objective of Social Media Marketing for SMEs. Other important findings from the study highlight that online video is destined to grow. In this sense, 22.2% of SMEs plan to increase spending on online video, compared to 18.4% who had planned to do so the previous year.22.7% plan to increase the budget to launch daily offers in providers such as Groupon or similar and 28.6% will increase their budgets in email marketing, while 45.3% plan to increase their total spending on online advertising for the next year, while only 3.9% plan to decrease it.

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