ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. According to data from the “Small Business Report” study by Base Kit, a web editor for SMEs and professionals, 84% of small companies are dissatisfied with their online presence. Despite recognizing that web pages are a showcase for their business, only one in six SMEs is proud of their website, and 25% admit to envy the pages of their competitors.75% of the small businesses that participated in the study also admit that having a well-designed and well-functioning website is important to their reputation and essential when it comes to attracting new customers. But one in ten SME owners (11%) say their website uses outdated technology and describe their company’s online presence as ‘poor’ or ‘shameful’.

In this Slovakia Email List more than 50% of the SMEs surveyed point out the difficulty in adapting to the continuous changes that occur at a technological level, especially highlighting the complexity of making their websites compatible with the functionalities of electronic commerce and mobile devices, as well as for search engine optimization. In fact, according to the study, only 25% of SMEs can currently carry out online transactions and only 9% have a website compatible with mobile phones or tablets. When it comes to talking about the changes that companies would like to make to their websites, 32% point to a better design, while 17% say they wish they had the ability to change and update content directly.

 

Likewise, those surveyed would also bet on cheaper accommodation (16%), on having better web analytics (16%) and on better technical assistance (7%).Simon Best, Founder of Base Kit, points out: “For many small companies their website is the window to the outside world and, even so, many of them think that their websites do not represent their businesses correctly. Many SMEs find it difficult to know how to keep up with the latest technological trends and are afraid of becoming ‘Digital Dinosaurs’.

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