Marina Alonso Alvarez Degree in journalism and a master’s degree in communication. Attempted community manager, passionate Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange The vast majority of small and medium-sized businesses are still starting out on social media. However, they are not taking advantage of its benefits or offering vital information to their customers.

According to Peru Email List the report presented by SMB Digital Scape and BIS Kelsey, these types of companies are isolating themselves from their consumers by not providing clear contact information or providing any type of link or links to their social profiles. According to the study data, 60% of these companies do not include the telephone on their website, almost three-quarters forget to add their email and two-thirds do not include any type of contact form that allows consumers to request information or achieve feedback between both parties. But the problem does not lie only there, only 20% of them link their Facebook pages with their corporate pages and even less do it to Twitter or LinkedIn, thus preventing both from connecting and allowing users to know them in depth. The problem also reaches mobile phones since 93% of these companies have not optimized their pages so that users can easily visit it from their phone.

From the point of view of Charles Laughlin, vice president of BIA / Kelsay, consumers have certain expectations of companies regarding its functionality in the social, mobile, and local search, if small and medium businesses do not connect in that way With consumers, the larger companies will gain a significant advantage over them, independent local providers. Taking these data into account, it is clear that both small and medium-sized companies must begin to get down to work on the whole Internet issue since with this attitude, despite being present on the Internet, they lose more followers than they gain in this moment.

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