IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company The delicate economic situation in which Spain finds itself forces companies to seek new sales channels and new business models. SMEs have found in electronic commerce a quick, simple and cheap solution to face the crisis. Companies are aware of the need to improve the offer to attract the attention of users over the large brands that already enjoy strong authority and trust online. A good solution for small and medium-sized companies is to join large platforms, which has led to the rise of specialized portals in the so-called ‘social shopping’.

The next step in the evolution of e-commerce Jamaica Email List influencing purchases. Being on social networks is vital to adapt to what the user is already used to, that is, belonging to a community. The online consumer wants to buy in a group, share, advise and be advised by his circle of friends. Social commerce has a very valuable potential since the ability to influence the purchase depends on the user and on the information and opinions that they provide to their contacts about products or services.The ‘social Shopping’ or social purchase, has undergone a process of specialization in recent years’. The specialized portals offer solutions to the needs of users who seek to comment on their purchases or experiences. The main advantage of people who make purchases through the network is that they can share their experience not only in the purchase portal but also in conventional platforms such as Facebook or Twitter.

Trends The centralization of online stores not only makes it possible to find a great variety of products and services, but also to segment and individualize the consumer’s shopping experience. In this way, the user has the possibility to personalize his search. Trends indicate that commerce is moving toward what is defined as reverse commerce. The user indicates the product he wishes to purchase and the stores themselves make a proposal to the consumer. The offer that most closely matches the needs and tastes of the client will be the winner. For SMEs throughout Spain, a door opens to multiply their business opportunities as well as to improve the relationship with their customers, responding to their expectations in an increasingly effective way. For businesses it is no longer just an opportunity but a necessity.

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