IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories A large portion of small businesses still see e-commerce and ‘social channels’ as a threat We all know how important social media is to organizations and how accelerated growth in adoption is expected in the coming year. However and surprisingly, a third of SMEs see e-commerce channels as a threat, according to a new Epson report, to which we must add that many of them do not understand how Social Media Marketing can help in their business.
In the study focused Pakistan Email List the United Kingdom, we see that 78% of SMEs carry out some type of online or electronic commerce strategy, but despite this, it does not separate from the rest of the countries in terms of its adoption. Only 59% of companies see an opportunity in e-commerce, compared to 72% in the whole of Europe. However, despite the adoption of these channels as well as social media, these companies state that they do not know how to use them properly. Research shows that the UK is not going against the grain when it comes to adopting and using social media, with 60% having a corporate Twitter account and a third having a Facebook page. The problem is the understanding of how they can use social media to boost their business, an aspect detected among 42% of companies.”
While it is encouraging to see that the majority of UK SMEs are involved in e-commerce, it is worrying that many still see it as a threat,” explains Sara Murray, founder of Confused In the midst of this very lively period, the understanding of how to take advantage of social media combined with the growing popularity of e-commerce, must offer companies a path to growth that they cannot afford to ignore,” he added. In an attempt to reduce this fear, the British Government will run free seminars between January and March 2012 in various cities, where up to 3,500 small businesses will be educated. “UK SMEs must re-use the Internet. The objective of this program is to make an intensive effort on how to be able to exploit the web to its full extent ”, expressed Doug Richard, one of the panelists of these courses.“ It’s about using the speed of the web to quickly and radically change the business prospects of a large number of SMEs. What we hope to instill in them is that the power of the Internet extends everywhere, even in profit and loss. “