Regardless of whether there is a screen or not. The 2022 year of smart speakers is destined to end in the cold winter. According to IDC data, in the first half of 2022. The sales volume of China’s smart speaker market was 14.83 million units. A year-on-year decrease of 27.1%, and the sales volume was 4.2 billion yuan, a year-on-year decrease of 16.2%. During the same period, the sales volume of smart speakers with a screen was 5.89 million units, a year-on-year decrease of 24.3%, accounting for nearly 40% of sales. Even for Double 11, the relevant data is very unsatisfactory. After a sluggish year, it may be difficult to have optimistic expectations for the future. Toubao Research Institute and Sullivan predict that by 2026, the annual sales .
Quickly falling out of favor
Ali entered the field of smart speakers with 300 million yuan, and a year later spent 3 billion yuan in “artificial intelligence subsidies” to protect its Tmall Genie and its upstream and downstream expansion; during the same period, Baidu and Xiaomi made big investments in smart Austria Phone Numbers speakers For the track, the former intends to use All in AI, while the latter hopes to consolidate AIoT.In 2020, Ali proposed the “Double Hundred Plan” around Tmall Genie, that is, investing 10 billion yuan to launch 100 smart explosive products, looking for the entrance of AIoT and content ecology. It goes without saying that overweight smart speakers have become the extension direction of their respective strategies.
Smart speakers are hard to live alone
According to the research data of China Business Industry, from Looking back at the development of smart speakers. The first stage can be called the Bluetooth era. Simply put, as a Bluetooth extension of smart terminals such as mobile phones or notebooks, smart speakers have become content carriers and connection centers. Just like this, smart speakers B2B Lead many important tasks of voice interaction, content output, and the Internet of Everything, and the brand-new product form once ignited the market. However, the heat decay is faster than expected. According to RUNTO data, the cumulative sales volume of domestic smart speakers in the first three quarters of 2022 is 19.11 million units.