When it comes to advertising, brands and companies have had to make quick decisions during the coronavirus crisis. The situation has quickly become very complicated and difficult, impacting many areas and especially consumption. But, in addition to estimating how to continue selling in these times, companies have had to rethink what they do and how they do it, also in the field of advertising.There they have been separated into two large blocks, those of those who have completely stopped advertising investment (something that even consumer giants like Coca-Cola have done) and those who have continued to launch advertising. But what kinds of ads should brands launch these days and how and where should they launch them?The answer to that last point is complex. From the outset, brands do not want their ads to appear in the middle of content about the coronavirus, something that reduces the available advertising space and something, on the other hand, that studies have already shown is not always an effective decision.A vast majority of companies and advertisers have blocked coronavirus as a keyword in programmatic advertising, causing the term to become an advertising drag and wasting the media very large amounts of money.

However, as studies have shown, most of the content that companies block with these Micronesia Email List blocks is completely safe and would not have affected brands. Most of them are content with positive stories, recommendations or are published in media of certain solvency.In addition, not a few brands have considered whether they should carry out special campaigns or not. Should your ads also talk about the coronavirus? At first only a few pioneering brands made special campaigns, although more and more brands were added later. Consumers are clear that brands should continue to advertise and that they should mention where we are. Your ads should not tiptoe over the coronavirus.They want ads and talk about the diseaseA Happydemics study for Freewheel, based on a sample of British consumers, makes it clear that brands must accept the situation and assume it in their ads.

In fact, 75% of consumers think that brands should acknowledge the pandemic in their advertisements. In front of them, only 25% believe that brands should only mention covid-19 if they are really doing something to fight the disease or something connected with it. 15% believe that the presence of the coronavirus in advertisements should be a way to increase prevention.And while consumers are very clear that they want the coronavirus to enter the ads, they do not want the advertising to become a depressing element. 58% of those surveyed want to see ads that make them smile.Also, the content of the ads is closely linked to those things that are key during the crisis or that are most needed. 51% of those surveyed want to see food ads.

In general, they also hope that those ads will create emotional connections with them.After food advertising, consumers want, above all, advertising of high-tech products and, curiously, travel. 25% of consumers want to see holiday advertising, because they want the advertisements to help them “dream.”They don’t feel like there are fewer ads Interestingly, while ad spend has receded these days, consumers don’t feel like they’re seeing fewer ads.31% consider that the number of ads is the same, but 35% of those surveyed believe that the number of ads in the media has grown. This may be happening because, according to the same study, consumers are more attentive to the ads they are seeing. Therefore, they are more aware of them.

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