Course on e-Marketing at CEF.- Center for Financial Studies, To learn about E-Marketing, identify the strategies, their implementation and their success stories, ACL Direct Promo · We know about Relationship Marketing. We are experts in loyalty and incentives · We like to create unique experiences If something has become clear in recent times, it is that video has become a fundamental piece in the strategy of brands. The videos are very well received and achieve good engagement figures. Brands are launching into the creation of this content and are managing to position themselves in this territory. The formulas are very varied. Brands create their own videos, share other people’s videos, position themselves in other people’s videos or become the advertising that allows them to see the videos that Internet users really want to see.

But what type of video is it that is succeeding on the net? When videos began to circulate Maldives Email Lists the internet and when this type of content began to be produced, the advice that was always given was that the video be short and that no one really wanted to see a long video. A couple of minutes was the most appropriate, he told himself (and, in addition, in the beginning of the video fever, uploading the content was not so easy). Then the habits, the types of connections and the way in which content was consumed changed, and the type of videos that brands could make and, above all, that consumers were willing to watch, changed. The longform fever had begun and the recommendations to create more varied, more complete content and lose the fear of long content extensions.

Fashions and trends have been changing what is done in video and what is expected and is creating a new trend. The truth is that the videos are going back a bit to the origin (although they are not exactly the same) and now the great trend is to be brief, although not just any kind of brief. The fault of this return of the concrete and the brief is in the social networks. The new social applications are imposing this return to the short and are creating a new wave of short-lived content. Video has gained new momentum thanks to the prominence it receives on social networks such as Facebook and the appearance of apps, such as Meerkat or Periscope, which allow the creation of live content. The other social networks have joined the trend and have started to create scenarios in which content and more video content can be shared, although all these efforts have in common that they must be brief and concise.

For example, Snapchat already achieves impact figures, as pointed out in a VentureBeat analysis . In January, 7,000 million videos were viewed every day in the app (on Facebook the figures are 8,000 million videos, although it has a user base 15 times higher), thanks to the weight that these have among the content published by its users. But Snapchat is not the only one that allows you to upload videos. So do social networks like Instagram or Twitter. Twitter, which was already betting on video with Vine, will now also allow uploading that content and recording it directly from the social network itself, thanks to a planned update for its Android and iOS app. What do all these videos have in common? They all have to be short-lived, as almost all of these platforms require a short, set duration. The limits are usually within 30 seconds, which means that those who publish videos have to bet on the specific message.

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