ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences Search is still the primary action for finding businesses online, but consumers rely on the recommendations of their friends in real life to search for businesses through search engines, not social media. Google is the number one place to look for information about a local business or restaurant in the US, according to a report by Harris Interactive.

The search engine was 13 percentage points ahead of online yellow pages and much more popular than social channels like Twitter, Facebook or review sites. This data can be confirmed through Finland Email List Local, which highlights the importance of Google for local businesses. What’s more, the two best sources of traffic for them are Google Places, followed by organic searches in the search engine, well above Facebook, which only provides 2% of visits to the websites of these companies. Overall, it was found that 59% of Internet users use Google search at least once a month to find a local business, somewhat higher than the percentage given by Harris, but these are also different populations: Internet users. Internet versus consumers.

Despite the confidence in searching online, Harris found that the main reason for doing business with a local company is a recommendation from a friend. Online reviews have only awarded 2% of people who finally make the purchase. Although local businesses can adopt social communication channels, the traditional word of mouth is still the key and the first have not yet been developed in a significant way for consumers, and thus make it easier for them to find these companies.

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