Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Saludalia Interactive , company of technological and interactive marketing solutions in the health sector, has joined Alfonso Hernández Rodríguez to its Commercial Department and Strategic Marketing Consultant of Strategic Marketing . Alfonso Hernández has a degree in Economics from the Autonomous University of Madrid and has worked in the pharmaceutical sector for the last five years.
In the marketing area, he has developed the functions of Product Manager and Website Manager at Chile WhatsApp Number List With his incorporation into the Commercial and Strategic Marketing Departmentof Saludalia Interactiva, the company hopes to strengthen the consulting work in the different business areas that serve the pharmaceutical sector Saludalia, which began its activity more than a decade ago as a leader in Technological Services (e-detailing, e-learning, SMS-compliance , full-text access, up-dates ….) and Medical Contents (portals, Web pages) for health professionals, has evolved expanding its business model to meet the growing needs of Consulting (Censalud, SIM, Clinical Studies) and Strategic Marketing of the pharmaceutical industry, promoting the areas of Market Research, Medical Contents.
Direct Marketing, e-Marketing & e-Business. One of the tools that it has developed is SALUDBASE, a database of the sector with more than 150,000 professionals health (doctors, pharmacists, DUEs, midwives, ),located in about 90,000 different locations between public and private centers, which combined with their developments of micro-segmentation by multiple attributes allows quantitative and qualitative analyzes whose functionalities are compatible with the CRMs of pharmaceutical companies, reaching a degree of depth of information of high strategic level The company also has a powerful area of creativity and design, the use of a multiplatform of communication and operation both through online channels (e-mail and Internet) and off-line (postal addresses) as well as extensive knowledge of the needs of the pharmaceutical industry, for which Saludalia is currently developing its projects, having a client portfolio with more than 100 companies in the health sector,medical societies and patient associations.