ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiencesb MF Business School · Masters in Marketing and Digital Communication. Become a professional with the best school to study digital marketing in person or online. The good rhythm achieved with the vaccination campaign, as well as the increasingly positive announcements regarding the progressive relaxation of restrictive measures, is having a positive impact on the traffic reflected in the main shopping streets of Spain, but still without reaching the speed that would be necessary for a true reactivation of the retail sector.
At this time and according to own data collected and prepared by TC Group Solutions, foreign traffic figures for the month of June have risen in Spain as a whole by 9% compared to the same month last year. However, the increase in movement in the streets is not having such a clear direct impact on store entries – and therefore Poland B2B Email Lists possibility of generating sales – since the improvement in this case is only 2% when compared to June 2021. The increase in passers-by, as well as the still modest increase in the arrival of tourists, propitiated a timid reactivation of the commercial fabric. In addition, and with a clear upward trend, the reopening of borders to travelers from outside the European Union this June has led to an increase in air traffic of 36% according to data from AENA, the airport manager, although in the Madrid – Barajas airport the figures have not been so spectacular. Curiously, this is exactly the same percentage of increase in pedestrians in the commercial areas of the capital, 36% (a figure that is well above the Spanish average), in contrast to the entrances in stores, which only improves by 10% if compared to the same time last year.
Despite everything, the worst figures correspond to Palma de Mallorca, whose public space occupation data is 37% lower than usual and even 13 points lower than those registered during the month of June 2020, when there was a warm de-escalation of the pandemic. Store tickets show a discreet improvement of 6%, the same as in other tourist places such as the city of Barcelona. Undoubtedly, the delay in the arrival of English tourism to the Balearic Islands is harming its recovery, something that is also noticeable in Catalonia, where other factors also affect the fact that the Sputnik vaccine is still banned in the EU and that at this moment there is an upturn in infections in Russia. In any case, the margin for recovery and optimism exist, as can be seen in Bilbao, For commerce, in this crucial phase for its progressive recovery, it is essential to be able to measure the volume of activity in stores in real time and to know the attraction and conversion ratios. It is clear that there is a potential demand repressed for long months due to the pandemic, but also that the retail sector must measure its efforts to begin to overcome without wasting human resources or product reserves.