IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences It is a proven fact that entities in the financial sector are increasingly employed more thoroughly in their online marketing strategies and actions . In this area, Banco Popular is, together with BBVA and La Caixa , the corporate websites best valued by users in the online banking sector in Spain according to the competitive study by Xperience Consulting on the Internet banking sector. This complete study was carried out in February and March 2008 with the User Zoom online testing technology and on a sample of 400 users and taking into account 100 quality metrics from the websites of 8 of the main banks and savings banks in Spain: BBVA Santanderpopular Bank Bank of Madrid .

The Caixa Barclays Bankinter Caixa Catalunya The 100 metrics include concepts of usability, navigation quality, performance and page load time, search process, graphic design (look & feel), trust factors, etc., according to data from the study carried out by  a leading consultancy in management and measurement of usability and interactive user experience in Spain, the online banking sector is, along with travel, one of the most developed in the network. However, the data shows that some banks can increase the sales of their products and services via the Internet, as well as their brand image, by optimizing their corporate web pages. In this study Canada WhatsApp Number List Consulting asked the users of the sample to carry out search and query tasks for information on financial products. After this, the search success rate has been measured, as well as the efficiency and satisfaction of the interactive experience. The 3 best rated websites in the final ranking are: Banco Popular 64.44BBVA 63.22La Caixa 54.59* Scores out of 100 The results of the study confirm that 45% of users have had problems performing a simple task such as finding information about mortgages. However, on the best rated websites, such as Banco Popular, BBVA and La Caixa, users are able to access this information on websites, requiring less time and fewer clicks and effort to reach it. “If a user wants to change banks, the most natural thing is for them to first consult the website of other banks,” says Alfonso de la Nuez, CEO of Xperience Consulting. “Being a highly fragmented market, it is essential to communicate effectively and offer an interactive experience that is not only pleasant, but rather excellent,” he points out. The best-positioned websites in the ranking are found in this place because “users are more satisfied when find the search and navigation processes easier and more intuitive, and the information that is exposed on the different scenarios is clearer and more concise ”, explains Michelle Amato, researcher at Xperience Consulting. “The best-rated banks also offer localized and constant customer service.

They also provide various options to request information or start a procedure online, and their navigation is more fluid and efficient ”, adds Amato. The study also includes a ranking specifically geared towards conversion in which, according to users, the best-rated websites “are websites whose interaction experience causes them to want to use it again or who are more likely to want to contract any of the products on offer. through the Web. The expectations of the users, in short, have been fulfilled to a greater extent than in the rest of the websites. ” The 3 best positioned websites in terms of conversion are: They also provide various options to request information or start a procedure online, and their navigation is more fluid and efficient ”, adds Amato. The study also includes a ranking specifically geared towards conversion in which, according to users, the best-rated websites “are websites whose interaction experience causes them to want to use it again or who are more likely to want to contract any of the products on offer. through the Web. The expectations of the users, in short, have been fulfilled to a greater extent than in the rest of the websites. ” The 3 best positioned websites in terms of conversion are: They also provide various options to request information or start a procedure online, and their navigation is more fluid and efficient ”, adds Amato. The study also includes a ranking specifically geared towards conversion in which, according to users, the best-rated websites “are websites whose interaction experience causes them to want to use it again or who are more likely to want to contract any of the products on offer. through the Web. The expectations of the users, in short, have been fulfilled to a greater extent than in the rest of the websites.

” The 3 best positioned websites in terms of conversion are: According to users, the best valued websites “are websites whose interaction experience causes them to want to use it again or who are more likely to want to contract any of the products offered through the website. The expectations of the users, in short, have been fulfilled to a greater extent than in the rest of the websites. ” The 3 best positioned websites in terms of conversion are: According to users, the best valued websites “are websites whose interaction experience causes them to want to use it again or who are more likely to want to contract any of the products offered through the website. The expectations of the users, in short, have been fulfilled to a greater extent than in the rest of the websites.

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