One of the most promising potential uses of virtual reality for businesses is its use as advertising space. So far, and since virtual reality is still in a pre-popularization state (although the reality of confinement could speed things up), everything is in a more theoretical than real phase. For brands, virtual reality will allow creating immersive experiences and some pioneers are already using it. It can become a gateway to create content marketing in a different way, to test products or to create much more memorable brand actions.In the future, however, when virtual reality becomes more common and popular and when consumers are using it to access much more, it will include advertisements, as do many other content gateways and entertainment services.

If we have advertisements Gambia Email List when we surf the net or when we watch television, it is to be expected that we also have them when we access virtual reality. The big question is how those ads will be and what will make them different from what the market is already showing in other areas.The patents that technology companies are beginning to file may serve to shed light on that mystery. Of course, patents are simply records of things that are possible, but do not necessarily have to become reality. Seeing what developers are focusing on, that yes, helps to outline what really matters.

Ads in the shadow zone Sony Interactive Entertainment has just registered in the United States a patent for an advertising format for virtual reality developed by one of its teams. Ads will use the “least visible” area of ​​the experience. That is, they will not cover the contents, but they will position themselves before the consumer by making use of those areas that are currently wasted.Ads are positioned to be seen using our peripheral vision. As they explain in Stationmaster , they would be positioned in that dark area that is seen when putting on virtual reality glasses and that right now is simply a wasted edge.What is the interest of placing ads in an area that users pay little attention to? Actually, the format is more complex. From the outset, placing the advertising in that area makes it much less annoying for the user and does not burden the experience.

Do not forget that consumers are already very fed up with advertisements, especially due to the bad experiences they had years ago with online advertising.But, to continue, the ad adapts to what the consumer does and becomes more visible on certain occasions. The advertising format is capable of following the user’s gaze, so if the user directs it to the edges, the ad becomes more visible and clearer. It becomes much more obvious and much more remarkable.This ability to follow the user’s gaze also opens up many other possibilities. For example, advertising could change according to what we are paying more attention to. The format reads what interests us and reinforces that message or something similar to it.

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