Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences National was until a few days ago the name by which Panasonic was known in Japan and, to be listed on the Tokyo, Osaka, Nagoya and New York Stock Exchanges, the electronics company became Matsushita Electric Industrial. The multinational of Japanese origin has decided with the help of the Interbrand brand consultancy to unify its nomenclature around the world with the aim of strengthening its brand, betting on the Panasonic name. This is the denominator that it has used for years in practically its entire market. Only in Japan, the country of origin of the company that represents 50% of its sales, was the company known as National.

“A single nomenclature for a global brand Norway WhatsApp Number List Panasonic was essential. I am sure that this change in identity will boost its brand equity and maximize investment in communication ”, says Gonzalo Brujó, CEO of Interbrand. This initiative, which will involve an investment of 285 million euros for the Japanese company, began to be implemented on October 1 and it is expected that in 2010 it will reach absolutely all the company’s products .Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences National was until a few days ago the name by which Panasonic was known in Japan and, to be listed on the Tokyo, Osaka, Nagoya and New York Stock Exchanges, the electronics company became Matsushita Electric Industrial.

The multinational of Japanese origin has decided with the help of the Interbrand brand consultancy to unify its nomenclature around the world with the aim of strengthening its brand, betting on the Panasonic name. This is the denominator that it has used for years in practically its entire market. Only in Japan, the country of origin of the company that represents 50% of its sales, was the company known as National. “A single nomenclature for a global brand like Panasonic was essential. I am sure that this change in identity will boost its brand equity and maximize investment in communication ”, says Gonzalo Brujó, CEO of Interbrand. This initiative, which will involve an investment of 285 million euros for the Japanese company, began to be implemented on October 1 and it is expected that in 2010 it will reach absolutely all the company’s products.

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