Luis Javier Sanchez Journalist, expert in communication and institutional relations. One of the animators of this site …Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Master in Strategy and Creative Brand Management – UPF-BSMLearn to conceptualize a brand and define its creative and communication strategy.” Marketing managers continue to have difficulty measuring their campaigns effectively” Xerox was the first company to dare to conduct a European-wide study of the relationships between marketing and finance managers against the backdrop of marketing strategies. For Paloma Beamonte,
HR expert and head of Xerox Global Services Panama WhatsApp Number List the services division of Xerox Spain for three years, recently appointed director of the office division of this company in our country, “82% of the CFOs surveyed think that the marketing department measures its results against business results, but in reality only 44% of marketing managers do so. ” On the other hand, “80% of marketing directors and 54% of financial directors believe that marketing actions can have a real impact on the business and its profitability. Your company has just carried out a European study that gathers the opinions of marketing and financial managers. What is the level of dialogue that exists between these two entities? Although the marketing directors (CMOs) and the chief financial officers (CFOs) of companies agree on many marketing issues, it seems that they do not speak the same language when it comes to analyzing the marketing activities that are carried out, thus like the benefits that these can contribute to the business of a company.
According to the results of this study in Spain, 82% of the surveyed CFOs think that the marketing department measures its results by comparing them with business results, but in reality only 44% of marketing directors do so.Also, marketing managers are not using enough arguments to demonstrate the importance of their activities and to get CFOs to increase budgets. In fact, according to our study, 80% of marketing managers and 54% of CFOs believe that marketing actions can have a real impact on the business and its profitability. But CMOs are unable to communicate the positive results of marketing activities because they cannot measure campaigns effectively enough and, in many cases, even have difficulty measuring the success of individual campaign components.