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Zenith expects telecom ad spend to grow an average 4.5% annually through 2023, thus recovering from the 8.7% drop in 2020, according to Zenith’s Business Intelligence – Telecommunications report released…
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During February 2021, advertising investment reached 331.7 million euros, decreasing -20.0% compared to the equivalent period of the previous year when the registered volume was 414.5 million euros.As a reminder…
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Even watching television on demand, the experience linked to more or less traditional players is still a kind of roller coaster of sound. Accessing on-demand content from one of the…
Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Monographic course on Internet Law…
The basis of the scandal is not new, what has changed is the background: YouTube has been going on for a few years now, since the first major linked scandal…
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It seems almost a matter of logic. Good content will work better than bad content, especially branded content. There may be a few films that are so bad that they…
One of the elements that made consumers remember ads a few decades ago – and which also explains why we are still able to remember ads from the 90s –…
Juan Carlos Ayuso MBA, journalist, advertising creative, university professor and writer. I have worked in marketing. Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand…
In a few years now, advertisers have started working to eliminate sexist stereotypes from their ads, something that they have a lot of work to do as several studies have…
Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Course on e-Marketing at CEF.-…
When Pinterest became fashionable a few years ago, becoming the emerging social network that everyone was talking about, its influence began to be noticed everywhere. Beyond creating a kind of…
Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage…
2020 was a rare year for the film industry. The coronavirus pandemic has forced consumers to stay in their homes for a long time or reduced mobility and activity in…
Master in Digital Marketing Management – UPF-BSMA cquire specialized knowledge to manage the digital marketing of your organization. Monographic course on Internet Law at CEF.- Center for Financial Studies Know…
The highest growth in investment compared to 2019 corresponds to Lacer (141%), while the biggest cuts are those of Laboratorios Meniarini, Johnson & Johnson and CinfaThe types of drugs with…
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One of the elements that drove subscriptions and streaming services was the fact that consumers were fed up with advertising. In the face of television and its endless ad breaks,…
Miguel Angel Marín Yubero ,Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Monographic…
In the first three months of the year, advertising investment has decreased by -9.6% compared to the equivalent period of the previous year, showing a figure of 1,062.8 million euros,…
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Zenith expects FMCG food and beverage brands to increase their digital media ad spend by around 7% annually through 2023, according to its Business Intelligence – FMCG Food and Drink…
Master in Digital Marketing Management – UPF-BSMA cquire specialized knowledge to manage the digital marketing of your organization. Course on e-Marketing at CEF.- Center for Financial Studies To learn about…
The size of the audience on Instagram grew 10.3% for the top 50 of the brands in that social network. Today their audiences on Instagram are 40% larger than on…
Master in Digital Marketing Management – UPF-BSMA cquire specialized knowledge to manage the digital marketing of your organization. Course on e-Marketing at CEF.- Center for Financial Studies To learn about…