Google has been announcing different moves in Chrome regarding advertising, changing the rules of the game and forcing marketers to change how they operate and what they do. The year began with the final blow against cookies , when the company announced that its browser will begin to block them by default. The change will take two years to implement, but it will have clear and direct consequences on the advertising ecosystem.It is not the only maneuver that Google will carry out in the online advertising market. Chrome has been blocking certain types of ads for some time.
In September it announced that it was going to block those that consumed too many resources Russia Phone Number List and in the past it announced the same with those that were too annoying and that did not comply with the recommendations of the most correct advertising.These latest maneuvers might look like stones against your roof (Google lives off ads), but they are not. Blocking the most annoying advertising is a clear move to avoid scaring off consumers.They are getting fed up with annoying and invasive ads, which have completely changed their online browsing patterns, preferences, and even the use of ad-blocking systems. The industry needs consumers to see advertising, so ensuring that it will be positive and have a smoother user experience seems like a good job option.The turn of video ads has comeNow, Google is going to start blocking in Chrome one of the advertising formats that arouse a high rejection among consumers. Chrome will block mid-roll ads and other video ad formats.
These include pre-roll ads of 31 seconds or more that cannot be skipped after 5 seconds, or display ads that take up one-third of the video player. Of course, it will only be in short videos. Chrome will follow one of the recommendations of the Coalition for Better Ads, which recommends not including these types of ads in videos that are less than 8 minutes long.They are, in short, ads that consumers consider disruptive and annoying. After all, who has not been frustrated by an online video in some medium in which to see something very brief – and many times that is originally content published on YouTube or on a social network – the medium in question forces to go through several ads almost longer than the content?Chrome will begin to enforce this rule on August 5.
And, curiously, as pointed out in The Drum, YouTube, Google’s video business, will be no stranger to the norm. These measures will also apply to you. Even so, experts believe that the most affected by the measure will be the small media that are launched to include all kinds of ads in their videos to monetize them quickly.Chrome’s move – taking into account that it is the browser with the largest market share in the world – could function as a market regulator and have a knock-on effect. Knowing that these ads are not going to be seen, online players could go directly to ignore them.