IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization.Alt64, a company specializing in Marketing Technologies, presents the new conversion solution from Omniture, one of the leading providers of online business optimization software.

Omniture Merchandising is a new solution Portugal WhatsApp Number List allows online businesses to increase their profits, optimizing their merchandising techniques to improve the experience of their buyers. For this, the tool allows the products to be better positioned on the web, so that it is easier for the user to find them. The end result is that the average value of customer purchases or orders is increased, thus increasing business profitability and profits. Thanks to the autonomy of this tool, online business managers can more easily execute their merchandising techniques, facilitating greater control and better management of campaigns. One of the main advantages of Omniture Merchandising is that it not only allows you to capture and convert more visits into customers, it also allows you to change the purchasing dynamics of users, increasing sales. This increase in sales is achieved thanks to the fact that the solution makes it easier for customers to buy the products that give a greater profit margin.

The way to do this is by making your merchandising campaigns more effective. Thus, Omniture Merchandising makes it easier for buyers to search for products and ultimately make decisions; and allows you to turn a query about a product into a sales opportunity. The solution also reflects in real time the percentage of conversion and income through merchandising. Among the main functionalities of Omniture Merchandising, the easy development and deployment of the pages stands out, which improves the user experience, regardless of whether they have reached the website through email campaigns or search engines. It also allows the creation of merchandising areas (promotional banners, product suggestions), improves navigation, comparison and selection of products, with a more intuitive interface, among others.

About Alt64The mission of Alt64 , a company specialized in marketing technologies, is to cooperate with companies to improve their initiatives on the Internet, maximizing the profitability of the investment made in their online businesses. Alt64 Services are designed to support companies in their daily decision making by providing them with the information, tools and knowledge necessary to achieve their business objectives on the Internet. “What cannot be measured cannot be managed.” Iván del Muro and Jaume Clotet, founding partners of Alt64 and pioneers in digital business management, bring more than 15 years of experience participating, creating, learning and teaching around innovation on the Internet.

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