Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Registration is open for the eighth edition of the postgraduate course in “Integrated Marketing Communications” that Ogilvy dictates together with the University of Belgrano.

The classes combine the latest theory with Saudi Arabia WhatsApp Number List analysis and intensive practice in developing 360º communication strategies,” highlights Bernardo Geoghegan, regional director of Planning at Ogilvy Latina and academic director of the course. The objective is to train in marketing and consumer analysis to establish the communication objectives of the brand; give an up-to-date and integrative vision of the different disciplines (advertising, direct and interactive marketing, promotions, public relations) that allow meeting these objectives; and provide tools to combine disciplines in an integrated communications strategy. The training is aimed at working professionals who want to acquire theoretical – practical training in strategy, development and control of integrated marketing communications.

About Ogilvy Worldwide Ogilvy & Mather Worldwide ( www.ogilvy.com ), a subsidiary of WPP Group Plc. (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world with 497 offices in 125 countries, specializing in advertising, relationship and interactive marketing, public relations, promotions and other related services. Its clients include American Express, BP, DuPont, GSK, Gillette, IBM, Kimberly-Clark, Kodak, Kraft, Mattel, Motorola, Nestlé and Unilever. As “Brand Stewards” the Agency works to strengthen the brands of its international clients by combining local know-how with the support of the global network creating powerful campaigns that respond to the needs of local markets while continuing to reinforce the universal identity of the brand. The distinctive feature of the Agency is the 360 ​​° “Brand Stewardship” philosophy, a holistic look at communications using what is necessary from each discipline to build the brand.

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