Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Grupo Eñe, the largest leading marketing services group in Spain and the first Spanish multinational with offices in Argentina, Panama, Colombia.
USA and Mexico, with a presence in 19 countries, acquires the communication and advertising account of the Oasis hotel group, continuing Thus, the representation of high standing clients linked to the world of Tourism. OASIS Hotels & Resorts continues with its growth policy Panama Phone Number List To date, the hotel group has a portfolio made up of 34 hotels on three continents in the main tourist destinations of: Spain (Fuerteventura, Huelva, Lanzarote, Madrid, Mallorca, Salamanca, Tenerife and Valencia), Cuba (Cayo Coco, Havana and Varadero), Mexico (Riviera Maya, Cancun Boca Chica) and the Dominican Republic (La Romana, Puerto Playa and Punta Cana). Hoteles Oasis has chosen Grupo Eñe as the agency in charge of managing the group’s communication. The hotel group thus opts for communication as the new development asset of its business model within the tourism sector. The campaign will be aimed at the national and international market, divided into several phases for which it will have several creative pieces: press and magazine campaign, hotel catalog, communication tools for the sales force, Internet, marketing actions and public relations, etc.
The company thus wants to position itself in the tourism sector as the benchmark for high-quality services at competitive prices.At the head of the account, Isabel Yera, Director of Large Accounts of Grupo Eñe, will lead each of the phases into which the communication and advertising strategy will be divided throughout 2008.