Is this some kind of last straw or simply the most obvious proof that things are being done wrong in the advertising market? The latest study on how users relate to advertisements has focused on a specific group of consumers, those who, in addition to being consumers – and therefore potential recipients of advertising – are also advertising professionals. The results of the survey are not very different from what is usually achieved when asking ‘ordinary’ consumers. Advertisers are bothered by advertising just like consumers outside their job market.As they point out in the conclusions that eMarketer draws from the study, working in the world of advertising is not enough to not get fed up with ads. Being an advertising professional is not a vaccine, in short, that serves to prevent the evils that abusive advertising has on the audience.
In fact, you could even say that Qatar WhatsApp Number List working in advertising makes you more likely to get fed up with it. To reach this conclusion, all you have to do is look at the general data on the use of advertising blocking systems. The workers of this market, curiously, exceed the average data of use of the same.According to the figures of the study , prepared by Pressboard and which has asked agency workers, marketers and publishers in North America, 27.2% of these professionals have an adblocker in their Internet browsing. Their data is, on average, slightly higher than that of the general population (which is used on average in the US – the market that can be used as a benchmark to compare the specific data of the study – by 25.2% these systems).
Online ads that accompany browsing aren’t the only ones that advertising professionals avoid. In fact, the survey data allows one to conclude that industry professionals are as reluctant to advertisements as anyone. 80% run the ads when they see content already broadcast (for example in a recording system).They do not influence your purchases The little effect that the ads have on professionals in the sector and the little credibility and interest they arouse among them is seen not only in that number but also in other striking data that the study has outlined. Thus, advertisements are far from being the tool that advertising professionals use in their daily lives to access information about products and services.
For them, the biggest source of information is simply their friends. 78.6% recognize that they use their friends as the main influence when making purchases, followed by searches (69.9%), social networks (63.1%), articles (60.2%), emails ( 46.6%), videos (36.9%) and blogs (35%). Only 15.5% acknowledge that their purchases have been influenced by the ad they saw on a banner.Invites to reflexionThe data should also be a wake-up call. That the professionals of the sector themselves are reluctant when it comes to consuming advertisements and that they themselves are reluctant to advertise says a lot about the state of affairs. If not even advertisers are able to view ads with patience and interest, things are not working anywhere near well.