Master in Digital Marketing Management – UPF-BSMA cquire specialized knowledge to manage the digital marketing of your organization. Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories The results of a study carried out by the IBM Institute for Business Value (IBV) show how the new consumption habits of Spaniards due to the COVID 19 pandemic have come to stay. The study, carried out from a survey of 3,216 Spaniards the week of June 26, shows that the pandemic is causing important alterations in a series of facets of their lives, such as their work, their leisure plans, their preferences regarding to housing and transportation, the use of telemedicine, etc. “The study shows that COVID-19 is altering consumer behavior in a more permanent way than expected.

These new Timor-Leste Email List behaviors have immediate consequences on different sectors of activity such as retail trade, the health sector, transportation, and expectations for physical and digital experiences combined. Six months ago digitization was a competitive tool, and now it is a survival tool for many of these sectors, “said Jesús Mantas, global managing partner of IBM Services. In general terms, 60% of Spaniards are concerned about the outbreaks and 70% are concerned that a new pandemic wave will take place at the end of the year. Regarding leisure and summer vacations, Spanish respondents expect to change their leisure habits and visits to public places. The places that consumers say they have visited the most or will visit the most in the next month are bars (60%), department stores (53%), parks (49%) and hairdressers (59%). However, they plan to postpone their visits to the beach (52%), gyms (66%), museums (73%), cinemas (72%), theaters (76%), theme parks (75%) and sporting events (74 %).Back to the office The survey concludes that going back to the office is an issue that worries workers. Almost all respondents strongly state that their employers should take the necessary steps to protect them from the virus.

More than 60% consider that there should be very clear communication protocols that inform workers about what is being done to preserve their health in the offices. 60% believe that there should be social distancing and 50% believe that companies should provide facilities prepared for those who need to take care of their children. Teleworking appears as the option most demanded by Spanish respondents. 70% say that they would like to continue teleworking, even occasionally, and 50% indicate that they would like it to be the norm. However, the preference for teleworking is more pronounced in the US, since only 19% of Spaniards indicate that they would like to continue teleworking exclusively, compared to 34% of Americans. Additionally, 17% of respondents say they want to return to the office full-time and continuously, compared to 9% of US workers who indicate this preference.

Another issue that the study has analyzed is the possibility of modifying the place of residence due to the pandemic. In general, Spaniards are equally divided on migrating to urban areas or leaving them, not anticipating major changes. By contrast, Americans define themselves 2 to 1 in favor of leaving urban areas, consistently with a greater preference for telecommuting. Economy and future employment Regarding the economy and the future of work, 61% believe that the economy will experience a recession for years and 60% say that the pandemic has made them more concerned about the safety of their jobs. These figures contrast with those of this same study carried out with US consumers, who are more optimistic about these two issues: 49% of consumers in the United States believe that the economy will recover by the end of the year and only the 39% are concerned about the safety of their jobs.

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