If we analyze how the year is going, we could say that Advertisers are focused on optimizing their media purchases, which is “the largest chunk” of the advertising budget. Regarding the creative area, we better negotiate …This stems from the Score report that Grupo Consultores periodically carries out and that measures new business activity in our market every six months. While the activity during the first semester of the year, in terms of contests and account movements in the media area, has suffered a drop of 6% compared to the first semester of 2008 … a somewhat insignificant figure for the double digits at the that we are used to today. In the creative area things change completely. Clients have made 50% fewer movements than last year, although although it is true that the number of participants per contest has grown considerably, we have seen up to 40 agencies participating in some calls of the Administration.

As for the most favored groups, things are very different depending on the area we are talking about; While the Havas Group continues to Vietnam WhatsApp Number List the leader in the media area and earns 52% of the movements, in the creative area it is the Publicis group that leads the ranking with 24% of the total volume, at least in this period. The seconds; Publicis in media and Omnicom in creativity. Another obvious data is the position of the independent agencies, while in the media area they continue with a discreet position, although with less weight than last year, in the first semester they have gained 4% of the 700 million moved. In the creative area, they mobilize 28.6% of the new business.

We will see how the year ends, although we predict something similar to the first semester in these second six months of this peculiar year that, as they said in Cannes, is the year of the recession reset. Group continues to be the leader in the media area and earns 52% of the movements, in the creative area it is the Publicis group that leads the ranking with 24% of the total volume, at least in this period. The seconds; Publicis in media and Omnicom in creativity. Another obvious data is the position of the independent agencies, while in the media area they continue with a discreet position, although with less weight than last year, in the first semester they have gained 4% of the 700 million moved. In the creative area, they mobilize 28.6% of the new business. We will see how the year ends, although we predict something similar to the first semester in these second six months of this peculiar year that, as they said in Cannes, is the year of the recession reset.

Leave a Reply

Your email address will not be published. Required fields are marked *