Manuel Quinones Author, international speaker in Neuromarketing Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. As I move all my work home, I want to share with you some insights about the COVID-19 situation and its relationship to neuromarketing and mirror neurons. What are mirror neurons? We all have a special group of cells in the brain called “mirror neurons” in the brain that seem to mimic an experience that we see, hear, or read. This has profound implications for marketing.
What distinguishes humans from Georgia Phone Number List living things is the ability to develop empathy. Imagine watching someone eat a food that is extremely bitter. He’s probably going to grimace. One of the best known examples is yawning. When someone in front of you yawns, don’t they yawn too? Our brain uses physical experience to make sense of the world, whether we are actually having the experience or not. Researchers call this magical power “simulation” and it is the key to making the code available to everyone in experiential marketing, even if the work it does is not physical. It all started in the mid-1990s with the ingestion of a banana in a research laboratory in Parma, Italy. The team had implanted electrodes in a monkey’s brain in order to trace which of the neurons controlled the monkey’s movements. One of the researchers had brought a banana when he returned from lunch, and while the monkey was observing the researcher’s movements, such as putting the banana in his mouth, an increase in the monkey’s neural activity was recorded. The discovery was surprising: the neurons that fired in the monkey were the same neurons that are used to move its own real body.
The monkey’s brain seemed to be having a physical experience just by looking at the event. Panic buying is a phenomenon that occurs in a crisis and that can raise prices and prevent people who really need certain goods from not getting them (such as masks for health workers).So why do people fall for the nervous shopping urge? From the neurosciences we know that it is due to fear of the unknown and to believe that a serious problem justifies a dramatic response. According to the article published by the BBC by B. Lufkin, David Savage, Associate Professor of Behavior and Microeconomics at the University of Newcastle in Australia stated: “It is rational to prepare for something bad that seems likely to happen [like a hurricane or a flood] “Savage, who has written on the rationale behind stocking up in a crisis, says,” It is not rational to buy 500 cans of beans for what would probably be a two-week isolation period. “Savage also points to another principle at stake: an aversion to missing out on something. “If we later find out that we needed the toilet paper and we didn’t buy it when we had the opportunity, we will really feel bad,” he says. Finally, the herd mentality also explains this behavior. Experts say that the simple fact that a panic purchase is happening can cause people to jump in. Taylor notes that panic buying is showing up excessively on social media and the media. “That amplifies the feeling of scarcity and, in turn, makes panic buying worse,” he says.