Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company EROSKI launches today the info Juego campaign to advise adults when buying toys, necessary information that emerges from the conclusions of a sociological study carried out by EROSKI CONSUMER on the toy buying habits of Spaniards.
The results of this study were presented today in Papua New Guinea Email List Madrid by Alejandro Martínez Berriochoa, Director of EROSKI CONSUMER, who stated that “although the role of children is decisive in the choice of gifts, it is necessary for adults to follow some basic criteria to get the most of the purchase “. Likewise, it showed that “the choice of toys, even well-intentioned and thoughtful, may ultimately be wrong due to lack of information.” According to this study, the role of children in the choice of toys is very decisive, since 74% of adults buy the toys that children choose, and it is men who are more influenced by the decisions of the little ones .Christmas is the time of year with the highest purchase of toys, followed by special occasions such as birthdays, communions, etc. Spaniards are increasingly anticipating these purchases, since more than 50% of the adults surveyed affirm that they make these purchases a month or more in advance. Women and people over 44 years old are the ones who anticipate the most, compared to young men, who buy less than a week in advance.
Furthermore, most adults prefer to buy useful toys (69%), inexpensive (13%) or discounted (11%). 60% of adults consider that it is also important that the toy contains the CE mark, which guarantees that the toy conforms to safety regulations and complies with current EU regulations. The most purchased toys are, by far, educational (72%), followed by crafts (37%), video games (25%), sports toys (21%), dolls and stuffed animals (20%), electric toys (13%) ) and others. In this sense, consoles and video games continue to be one of the star gifts of Christmas, despite the crisis. Regarding external influences when choosing toys, more than 67% of adults consider that the amount of advertising on these dates is excessive and 56% believe that it is misleading. Likewise, 97% of those surveyed consider that children have too many toys, although they do not believe that this is positive. Finally, the study reveals that 1 in 4 respondents often feel disoriented when assessing the suitability and suitability of a toy, and this, together with stereotypes, preconceptions and the great dependence of the decision of the children, reveals that there is an information gap in adults, which makes it difficult or hinders the proper choice of the toy.