Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Currently there are many companies that are beginning to approach and resort to strategies based on social media marketing. Even so, many still wonder if these channels can really help promote their business or brand. To answer this and related questions, a comprehensive report entitled ” 2010 Social Media Marketing Industry Report ” has been produced , prepared by Michael A. Stelzner, founder of Social MediaExaminer.
To carry out this report Cameroon Email list survey was conducted among more than 8,600 merchants and owners of small businesses and companies with an average age of between 40 and 49 years. More than half of the respondents (56%) stated that they currently spend at least six hours a week on different activities in the media and social networks for commercial purposes or as part of their marketing strategies. Time that increases to a total of 11 or more hours per week for another 30% of respondents. In general, 76% spend at least 4 hours a week on social media. The benefits of Social Media The greatest benefit of social media for 85% of those surveyed is the fact that these channels allow greater exposure and visibility of their businesses, to which add a significant improvement regarding web traffic, and the opportunity to generate new collaborative relationships and the possibility of connecting with new potential clients.
Favorite Social Media and Tools Unsurprisingly, the majority of respondents agreed on the use of tools and media such as Twitter, Facebook, LinkedIn, YouTube, and corporate blogs to develop their marketing strategies. In this sense, Twitter with 88% and Facebook 87% are the most popular tools and social media among merchants and companies that in relation to the trend of 2009 have surpassed that of the use of blogs by small business. Despite this, most merchants highlighted the intention to devote greater resources and efforts to activities related to business blogging. Undoubtedly, it is possible that the trend is also inclined towards the use of online videos as a marketing tool, something that is contemplated by 73% of those surveyed. Delegation of services and outsourcing Finally, another of the questions posed to small traders focused on whether these types of actions were being outsourced. In this case, the vast majority affirmed that these tasks were being carried out “from home”, probably because this is a new concept for them. However, for 26% of large companies, these activities and strategies are being delegated to external services and specialized agencies.