Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Marketing is the hardest thing about running a business. It is not the only thing, but failure in this regard could be difficult to market and the proof is that for many traders this is very difficult to do. The way to fix it is by planning and executing it, as well as making many mistakes along the way that will help us learn and improve our marketing experience. However, we can start by mentioning what are some of the most common mistakes that business owners often make when they start marketing, and thus try to avoid them. Have no marketing plan We tend to believe that it is exclusively for large companies, but it is not like that and it is probably even more necessary in small businesses.

Taking time to plan throughout the year will Denmark Email List be a waste of time, although we may not believe it a priori. Not knowing our target audience Who do we want to offer our products or services to? All companies have a specific social sector and that point we must address in order to be successful. Knowing it will allow us to know in advance what advertising or marketing campaign we should carry out. How do we know our target audience? By asking us some questions like: What is the income of the households that I should contact that can buy my product or service?Where will you look for what I offer? Only online or in a physical store? Do they work outside the home or at home? What is your job profile? If we sit down one day to plan these types of questions, we can take many more that will help us to definitively orient ourselves towards our sector and thus, reduce the margin of error in our marketing campaigns. Who is responsible for marketing?

In small businesses, you are usually the owner of the business, but if you don’t have time or marketing skills, it’s best to consider hiring someone to run it. Yes, we believe that it will not be very useful or it will be a waste of money but as we mentioned in the previous point, we must plan at least once a year and stick to the plan. Not tracking marketing results We put together a campaign and we started to run it, but is it being effective? How do we measure it? It will depend on the tools we are using, but some suggestions are: Google Analytics for online marketing and tracking of results on our web pages. Using unique telephone numbers for campaigns that require it, so we can keep a record of incoming calls received. Use specific coupon codes. Offer specific advertising by campaign. Inconsistent branding It is not a minor detail although it usually goes unnoticed. If we want to strengthen the brand and at the same time make it remembered by users, it must be consistent in all areas of our business, including business cards, letterhead, invoice, web pages, blogs and whatever else we develop that requires. a presentation. Fuzzy communication and bad spelling and grammar We must make our business look professional, and making mistakes like this makes users mistrust. It is not enough just to use online proofreaders or that of Word itself, as they also tend to make mistakes, but we must review each of the pieces once they are finished, including invoices, estimates and emails.

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